Stop Paying For Curiosity. Start Paying For Intent.
• Every campaign measured against one number — cost per customer, not cost per click
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Your Ads Are Getting Clicks. Your Phone Is Not Ringing.
The spend goes out every month and the click count looks healthy. Then you check the calendar and there are no new consultations on it — and nobody can tell you which searches took the money.
Google Ads rarely fails because the budget is too small. It fails because the account is buying broad searches nobody vetted, the landing page asks for too much, and conversions were never tracked properly — so the losing campaigns keep running.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to the only channel where people tell you exactly what they want.
1. Attract
Buy the searches that mean business
Campaigns built around what a ready buyer actually types, with match types controlled and a negative keyword list that keeps your budget away from students, job seekers and window shoppers.
2. Convert
Turn the click into a booked customer
Landing pages that answer the exact search that produced the click, with one obvious next step. Most wasted ad spend is lost after the click, not before it.
3. Systemize
An account your team can run
Documented campaign structure, a naming convention that survives staff changes, and a dashboard you can read in five minutes. Nobody has to open Google Ads to know how it is doing.
What’s Included
- Search Campaign Builds & Rebuilds — Account structure, keyword and match type strategy, ad copy written per intent, and the negative keyword work that stops you paying for searches that were never going to convert.
- Landing Pages Matched To The Search — A page per intent rather than one page for everything, so the ad, the headline and the offer say the same thing and the visitor does not have to go looking.
- Conversion Tracking & Bid Strategy — Conversions defined as real business outcomes, imported back into Google Ads, so the bidding optimises toward customers instead of toward whichever form gets filled most often.
- Tracking You Can Trust — Verified end to end, so you know the cost per customer each campaign produced and which keywords are carrying it. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review what the spend earned, decide which campaigns to expand, and agree on what to switch off.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
PAID SEARCH EXPERIENCECertified in five areas of Google advertising
A TRADITIONAL AGENCY
PAID SEARCH EXPERIENCEOne account structure reused everywhere
LRMC
HOW THE BUDGET GETS SPENTOnly on searches with buying intent behind them
A TRADITIONAL AGENCY
HOW THE BUDGET GETS SPENTBroad match and whatever Google suggests
LRMC
WHAT WE COUNTCost per customer
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impression share
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Buy Intent, Not Traffic — Law firms, clinics, ecommerce brands and service businesses. One healthcare practice grew monthly new patients 132% year over year from Google Ads. Not one account structure reused everywhere.
- We Report on Cost Per Customer—Not Clicks — Spend traced to the customers it produced. You will know what we are running, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →
30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →
15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →
47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultationsView case study →
61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultationsView case study →61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultationsView case study →61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →Your Google Ads Roadmap
- 1. Discovery & Strategy Call — Your margins, your best customers, and what one new customer is worth, before anybody agrees a monthly budget.
- 2. Account & Search Term Audit — What the account is actually buying: the real search terms behind the keywords, what share of spend went to searches that could never convert, and whether conversions were ever tracked correctly.
- 3. Keyword, Ad & Landing Page Plan — The searches worth paying for and the pages worth building for them, in the order worth doing them — with the ad copy and the negative keyword list written for you.
- 4. Build, Launch & Verify — Campaigns built, negatives applied, landing pages published, and conversion tracking tested end to end before a dollar reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we read the search terms together and decide what to scale, what to rewrite and what to switch off.
Who We Can Help
Our Google Ads services are built for businesses that are:
- Paying for clicks without knowing which searches produced a customer
- Watching cost per lead climb while the leads get less relevant
- Running one landing page for every campaign in the account
- Letting Performance Max spend the budget without seeing where it went
- Ready to hand the account to their team instead of checking it personally
If you want spend you can trace back to a booked customer, we’re here to help.
What It’s Like To Work With Loren
“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
FAQs: Google Ads Management
Disclaimer: We are marketers, not lawyers. We build campaigns to Google’s advertising policies and flag restricted categories before anything runs, but responsibility for the claims you make and the rules of your industry stays with you.
