An analyst examining marketing charts and reports with a magnifying glass

More Decisions. Less Reporting.

Custom marketing reporting dashboards for founder-led practices. One report your whole team reads in five minutes, and a monthly call where we decide what to do about it—10+ years building practices that run without their owners.

Free 20 Minute Consultation with Loren

One Report. Every Channel. Five Minutes.

• Every channel in one view — spend, leads and booked clients side by side
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — just a report that ends in a decision

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

You’re Not Short On Reports. You’re Short On Conclusions.

The ad platform sends one report. The SEO tool sends another. Somebody exports a spreadsheet at the end of the month. Every one of them says something different, and none of them says what to do on Monday.

A templated report is cheap to produce and easy to ignore. If nobody changes a decision after reading it, it was never an asset — it was a cost with charts on it.

That’s where we come in.

Free 20 Minute Consultation with Loren
A marketing reporting dashboard showing campaign performance by channel

How It Works — The Method

Attract → Convert → Systemize

The same three stages we use to make a founder-led practice owner-optional, applied to the report your practice runs on.

1. Attract

See which channels deserve the budget

Spend, leads and booked clients for every channel side by side in one table, so the budget conversation stops being a debate about opinions.

2. Convert

Watch the path, not just the total

Where inquiries turn into booked clients and where they stop. The report shows you the step that is costing you, not only the score at the end of the month.

3. Systemize

A report your team runs without you

Definitions written down, the dashboard refreshing on its own, and a team that reads it without waiting for you to interpret it.

What’s Included

  • One Dashboard, Not Six Logins — Google Analytics, the ad platforms, search, call tracking and your CRM pulled into a single live view. No monthly export, no arguing about which version is current.
  • Built Around Your Decisions — We start from the calls you actually have to make — budget, staffing, which service to push — and build the report backwards from those.
  • Definitions Written Down — What counts as a lead, what counts as a booked client, which spend belongs to which channel. The same meaning every month, so a trend is a real trend.
  • Automatic And Always Current — The dashboard refreshes on its own. You look when you need to decide something, not when somebody remembers to send a PDF.
  • A Monthly Read-Out With Loren — Never a junior associate. We go through the report together and leave the call with decisions, not observations.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
Four reports, four different numbers.
One report everybody works from.
The report gets read, then filed away.
The report ends with a decision.
You are the only one who can interpret it.
Your team reads it without you in the room.
Budget arguments come down to opinions.
Budget follows what the numbers show.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
THE REPORT ITSELFBuilt around the decisions you make
A TRADITIONAL AGENCY
THE REPORT ITSELFA template with your logo on it
LRMC
WHERE THE DATA COMES FROMEvery channel, plus your CRM
A TRADITIONAL AGENCY
WHERE THE DATA COMES FROMWhatever the ad platform exports
LRMC
HOW OFTEN IT UPDATESLive, and automatically
A TRADITIONAL AGENCY
HOW OFTEN IT UPDATESOnce a month, assembled by hand
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Build The Report Around The Decision — Most reports answer “what happened?”. Ours answers “what should we do?” — because we start from the decisions you have to make, then work out what actually needs measuring.
  • We Report on New Clients—Not Vanity Metrics — Booked clients and revenue by channel, from first click to closed deal. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Your Reporting Roadmap

  • 1. Discovery & Strategy Call — Which decisions the report has to support, who is going to read it, and how often those calls actually get made.
  • 2. Data Audit — What you already collect, what is missing, and what is quietly wrong. Most reports we inherit are measuring something — just not the thing that matters.
  • 3. Definitions & Metrics — We agree on what each number means before it ever appears on a chart, and write those definitions down.
  • 4. Build & Verify — Dashboard built, every source connected, and each number checked against reality before anyone relies on it.
  • 5. Handover & Monthly Read-Out — A short walkthrough so your team can use it, then monthly calls with Loren where the report turns into decisions.

Who We Can Help

Our custom marketing reporting dashboards are built for founder-led practices that are:

  • Getting a different number from every tool, platform and spreadsheet
  • Reading a monthly report that never changes a single decision
  • Relying on one person — usually the owner — to interpret the data
  • Guessing at budget because the channels are not comparable
  • Ready to hand the numbers to their team and step back

If you want a report that ends in a decision instead of a folder, we’re here to help.

What It’s Like To Work With Loren

I had a great experience working with Loren at LRoss Marketing Consulting. He helped point us in the right direction and completely reframed how I was thinking about SEO, positioning, and competitor research. Loren clearly cares about his clients and has a sharp ability to think through complex problems in a way that simplifies the next steps. Highly recommend if you want smart strategy that turns into clear action.
★★★★★Luke TierneyGoogle review
LRoss Marketing Consulting was huge in helping us organize & make sense of our digital analytics. He helped us determine which numbers to focus on, how to find more insights from them, and how to determine whether we’re trending in the right direction or not.
Maddie SimondsMarketing Manager — Sunset Transportation

FAQs: Reporting Dashboards

Spend, leads, booked clients and revenue by channel — plus whatever else your decisions depend on. It pulls from Google Analytics, the ad platforms, search, call tracking and your CRM, so everything sits in one place.

Because we verify the tracking end to end before anything reaches the dashboard. If a number cannot be trusted, it does not go on the report — a wrong number is worse than no number.

Most dashboards are live within two to four weeks. The variable is how many sources need connecting and how much cleanup the existing tracking needs before the data is worth showing.

Good — that is the entire point. From there we either fix the channel or fix the page, and fixing the page is where conversion rate optimization comes in.

Yes. Monthly read-outs with Loren are included, and the handover walkthrough is built so your team can use the report without you in the room.

No. There are no long-term contracts. We earn your business every single month, and if the report is not helping you decide anything, you can walk away.

Grow Your Practice. Get Your Life Back.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting