Same Traffic. More Booked Clients.
• Every test measured against one number — booked clients, not clicks
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — just changes you can see in the numbers
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
You Don’t Have A Traffic Problem. You Have A Drop-Off Problem.
People are finding you. They read the page, they get as far as the form, and then they leave. Visits go up, the calendar stays the same, and the only answer anyone offers is to buy more traffic.
Most practices lose clients in the same three places: a page that never answers the question the visitor came with, a form that asks for far too much, and an intake step that takes too long. None of that gets fixed by spending more.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three stages we use to make a founder-led practice owner-optional, applied to the path a visitor takes on your site.
1. Attract
Bring the visitors who can actually book
Traffic that was never going to become a client is not a conversion problem. We check intent channel by channel first, so we are optimizing pages for people who can genuinely book.
2. Convert
Fix where people drop off
We follow the whole path from first click to booked client — page by page, field by field — then test the changes that move booked clients, not bounce rate.
3. Systemize
Keep the wins
Every test documented, every winner shipped permanently, and a testing roadmap your team can keep running. Optimization stops being a project and becomes a habit.
What’s Included
- A Conversion Audit Of The Whole Path — Every step from ad click to booked client reviewed: landing pages, forms, intake and follow-up. We show you where clients are leaking out before we change anything.
- Evidence, Not Opinions — Heatmaps, session recordings and funnel reports. Decisions come from what people actually do on your site, not from what looks better in a meeting.
- A/B Tests Measured Properly — One change at a time, run long enough to mean something, judged on booked clients. No calling a winner after four days.
- UX And User Flow Fixes — Page layout, message hierarchy, form length and mobile behaviour rebuilt around the decision your visitor is actually making.
- Monthly Strategy Calls With Loren — Never a junior associate. We review the test results together, decide what ships and what gets retested, and keep the roadmap moving.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
WHAT GETS TESTEDThe steps that lose the most clients
A TRADITIONAL AGENCY
WHAT GETS TESTEDButton colours and headlines
LRMC
HOW A WINNER IS CALLEDBooked clients, over a full test cycle
A TRADITIONAL AGENCY
HOW A WINNER IS CALLEDWhatever looks good after a few days
LRMC
REPORTINGWhat changed, what it earned, what is next
A TRADITIONAL AGENCY
REPORTINGA monthly PDF nobody opens
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Test The Psychology, Not Just The Layout — Loren holds CXL certifications in Digital Psychology & Behavioral Design and Applied Neuromarketing. We form the hypothesis about why people leave, then test it — one A/B test produced 104% more purchases for a food and beverage brand.
- We Report on New Clients—Not Vanity Metrics — You will see what changed, what it earned and what is next. No black boxes, and no dashboards full of numbers nobody acts on.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →
Better Leads, Fewer Wasted CallsMilitary law firm — intake form qualifiersView case study →
400% More Clients In One YearBusiness attorney — plus 1,788% more qualified leadsView case study →
132% More New Patients YoYHealthcare practice — targeted Google AdsView case study →203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →Better Leads, Fewer Wasted CallsMilitary law firm — intake form qualifiersView case study →400% More Clients In One YearBusiness attorney — plus 1,788% more qualified leadsView case study →132% More New Patients YoYHealthcare practice — targeted Google AdsView case study →203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →Better Leads, Fewer Wasted CallsMilitary law firm — intake form qualifiersView case study →400% More Clients In One YearBusiness attorney — plus 1,788% more qualified leadsView case study →132% More New Patients YoYHealthcare practice — targeted Google AdsView case study →Your Optimization Roadmap
- 1. Discovery & Strategy Call — We start with your goals, your channels and what a booked client is actually worth, so we know which drop-off is worth fixing first.
- 2. Conversion Audit — The full path reviewed end to end, with every drop-off point ranked by how many clients it costs you.
- 3. Hypotheses & Test Plan — What we believe is happening, what we will change, and exactly how we will know whether it worked.
- 4. Build, Run & Measure — Tests built and run long enough to be real, judged on booked clients rather than clicks.
- 5. Ship & Keep Testing — Winners shipped permanently, losers documented so we never retest them by accident, and the roadmap continues on monthly calls.
Who We Can Help
Our conversion rate optimization services are built for founder-led practices that are:
- Paying for traffic that arrives, looks around and leaves without booking
- Redesigning pages based on opinions instead of evidence
- Getting inquiries that never turn into booked appointments
- Sure the website “works” but unable to say where people give up
- Ready to grow without simply increasing the ad budget
If you want a website that converts the traffic you already have, we’re here to help.
What It’s Like To Work With Loren
“
Loren gets long last results. He doesn’t make bold, empty promises that you sometimes see in this space. He just delivers solid, impactful results. I have used him and referred him a number of times. He drastically increased the traffic to my site.
★★★★★Matt KriegerGoogle review
“
I had a great experience working with Loren at LRoss Marketing Consulting. He helped point us in the right direction and completely reframed how I was thinking about SEO, positioning, and competitor research. Loren clearly cares about his clients and has a sharp ability to think through complex problems in a way that simplifies the next steps. Highly recommend if you want smart strategy that turns into clear action.
★★★★★Luke TierneyGoogle review
