132% Increase in Monthly
New Patients
From Google Ads
Background
Industry
- Healthcare / Mental Health Practice
Opportunities
- Grow total monthly new patients consistently year-over-year for a new business
- TMS was a brand new service for this client
- Reduce cost per consult well below the healthcare market average
Challenge
- Starting from a low baseline — avg 14.8 total patients/month in 2024
- Highly competitive paid search landscape for mental health services
- Managing two distinct campaigns (TMS & General) with different cost profiles
- Industry benchmark conversion rate is only 4–5%
Solutions
Separate Strategies
- TMS Campaign Strategy
- Targeted high-intent keyword builds around TMS therapy searches
- Conversion tracking from click → consult → new patient attribution
- Ongoing bid optimization to minimize cost per qualified consult
- We saw results for new TMS patients in the first month
- General Campaign
- Broader keyword coverage capturing mid-funnel mental health queries
- Landing page CRO to maximize consult form completions through A/B testing of ad creative and call-to-action messaging
The Numbers
YoY Growth in Monthly Patients
Lowest Blended Cost Per Click
Drive New Patients, Not Just Clicks
YoY Growth in
Monthly Patients
Lowest Blended Cost Per Click