A law firm website being found in local search by people who need it

More Signed Cases. Less Wasted Consults.

Digital marketing for founder-led law firms. We get you found by people who actually need your practice area — and screen out the ones who don’t.

Free 20 Minute Consultation with Loren

Stop Paying For Calls That Never Sign.

• Every inquiry measured against one number — signed cases, not clicks
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Military Trial Defenders
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Military Trial Defenders
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

You’ve Bought Legal Leads Before. Most Of Them Weren’t Your Case.

You have paid for SEO, for ads, maybe for a full agency. The phone rang. But half the callers were outside your practice area, outside your jurisdiction, or shopping for free advice — and the consultations you did take went nowhere.

Legal marketing rarely fails on effort. It fails because nobody separated the searches that lead to a signed case from the ones that only lead to a phone call — so the budget buys volume instead of fit.

That’s where we come in.

Free 20 Minute Consultation with Loren
A client signing an engagement letter after a qualified consultation

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to a firm whose caseload still depends on the founder.

1. Attract

Be found for the cases you want

Local search, the Map Pack and practice-area pages built around the matters you actually want to sign — not whatever keyword happens to have the most volume.

2. Convert

Screen before the consultation

Intake forms with real qualifiers, plus follow-up that answers the questions a stressed person asks at midnight, so the calendar fills with matters worth taking.

3. Systemize

Growth that doesn’t depend on you

Documented intake, a dashboard you can read in five minutes, and a team trained to run it. The firm stops needing you to be its marketing department.

What’s Included

  • Local Search And The Map Pack — Google Business Profile, reviews and practice-area pages built so you show up when someone nearby searches for your kind of case. Visibility you own rather than rent.
  • Pages Written For The Matter, Not The Keyword — One page per practice area, answering what someone facing that situation actually needs to know before they will call a lawyer.
  • Intake That Qualifies — Form qualifiers, speed-to-lead follow-up and routing, so the consultations that reach your calendar are the ones worth having.
  • Tracking You Can Trust — Verified end to end, so you know which pages and campaigns bring signed cases and which only bring phone calls. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review what is working, decide what to publish next, and agree on what to stop paying for.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
New matters come from referrals and luck.
Clients find you while searching, on their own.
Half the calls are outside your practice area.
Inquiries are qualified before they reach your calendar.
You cannot say which channel signed a case.
One dashboard shows what signed each client.
You are the firm’s marketing department.
Your team runs it without you.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
LAW FIRM EXPERIENCEBusiness, criminal, military and consumer law
A TRADITIONAL AGENCY
LAW FIRM EXPERIENCEA template built for ecommerce
LRMC
HOW YOU GET FOUNDLocal search and content you own
A TRADITIONAL AGENCY
HOW YOU GET FOUNDAd spend that can be cut off tomorrow
LRMC
WHAT WE COUNTSigned cases
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Have Actually Worked With Law Firms — Business law, criminal defense, military defense and consumer protection. A military attorney went from no local visibility to the top three in Norfolk in three months. Not a template borrowed from another industry.
  • We Report on Signed Cases—Not Vanity Metrics — Qualified inquiries from first search to signed client. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Check Out Our Work.

Your Caseload Roadmap

  • 1. Discovery & Strategy Call — Your practice areas, your jurisdiction, the matters you want more of, and what a signed case is actually worth to the firm.
  • 2. Local Search & Content Audit — What people in your market search when they need your kind of help, where you rank today, how your listings and reviews compare, and which firms are taking the calls.
  • 3. Local SEO & Content Plan — The listings to fix and the practice-area pages worth writing, in the order worth doing them, mapped to how someone chooses a lawyer.
  • 4. Build, Publish & Verify — Pages built, local listings and reviews tightened, intake qualifiers connected, and tracking configured and checked before anyone reports a number.
  • 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide what to publish, refine or stop paying for.

Who We Can Help

Our digital marketing for lawyers is built for founder-led firms that are:

  • Spending on marketing without knowing which channel signed a case
  • Fielding calls from outside the practice area or the jurisdiction
  • Invisible in the Map Pack while larger firms outrank them
  • Opening a second office, or building a brand-new practice from zero
  • Ready to hand the growth engine to their team instead of running it personally

If you want signed cases you can trace back to a source, we’re here to help.

What It’s Like To Work With Loren

I have worked with Loren and his company for a number of years. He has been instrumental to the growth of my business. I cannot recommend him enough for your SEO endeavors.
Atty. Lance WoodFounder — Military Trial Defenders

FAQs: Digital Marketing For Lawyers

Most firms see stronger local visibility and better-quality inquiries within two to three months, and compounding growth after that. One military attorney reached the top three in Norfolk in three months. Search is slower to start than ads and far harder for a competitor to switch off.

Usually not. We start by fixing what already costs you cases — local listings, reviews, the practice-area pages people land on, and tracking. If the site itself is the bottleneck, we will show you the numbers that prove it before recommending a rebuild.

We build qualifiers into intake so practice area and jurisdiction get established before someone reaches your calendar, and we verify the tracking end to end so you can see which pages bring signed cases rather than just phone calls.

Yes — for a law firm that is the core of it. Reviews, listings and practice-area pages are how people nearby choose a lawyer. Paid search can run alongside it: see PPC marketing for law firms and law firm marketing automation.

That is where CRM implementation takes over — routing the inquiry to the right attorney, automating follow-up and sending reminders, so someone who called while you were in a hearing does not get lost in a voicemail box.

Yes. A business law firm grew new clients 400% year over year, with 116.8% more SEO traffic, and a criminal defense practice added 29% more clients with zero extra hours.

Disclaimer: We are marketers, not attorneys, and nothing on this page is legal advice. Bar advertising rules differ by state — we recommend confirming your website and marketing with your own counsel or your state bar before publishing.

Grow Your Firm. Get Your Life Back.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting