A practice reviewing where its new clients actually come from

More Booked Sessions. Less Empty Calendar.

Digital marketing for founder-led therapy practices. We get you found by the clients you are trained to help — and fill the slots that sit empty.

Free 20 Minute Consultation with Loren

Stop Competing On Price. Start Being Found.

• Every inquiry measured against one number — booked sessions, not clicks
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Your Calendar Has Gaps. Directories And Apps Are Taking The Search.

Someone in your area searches for help at eleven at night. What they find is a directory listing, a national app, or a practice with a bigger budget — and by the time they reach anyone, it is not you.

Therapy marketing rarely fails on effort. It fails because a practice built on trust gets marketed like a product — so the people who would be the right fit never see enough of you to reach out.

That’s where we come in.

Free 20 Minute Consultation with Loren
A client feeling steadier after a course of therapy

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to a practice where trust has to come before the first call.

1. Attract

Be found before the directory is

Local search, your own site and the specialty pages people actually search — so you appear where someone is already looking, instead of renting traffic from a directory.

2. Convert

Earn trust before the first call

Clear answers about approach, fit, insurance and what a first session is like, written the way a hesitant person actually reads. In this field, trust is the conversion step.

3. Systemize

Growth that doesn’t depend on you

Documented intake, a dashboard you can read in five minutes, and a team trained to run it. The practice stops needing you to be its marketing department.

What’s Included

  • Local Search That Beats The Directories — Google Business Profile, reviews and specialty pages built so your practice shows up when someone nearby searches for the help you offer. Visibility you own rather than rent.
  • Pages Written For The Person, Not The Keyword — One page per specialty, answering what someone in that situation needs to know before they will call a stranger about it.
  • Intake That Screens For Fit — Forms and follow-up that establish fit, insurance and availability before the consultation, so your clinical hours go to the people you can genuinely help.
  • Tracking You Can Trust — Verified end to end, so you know which pages bring booked sessions and which only bring traffic. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review what is working, decide what to publish next, and agree on what to stop paying for.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
New clients come from referrals and luck.
Clients find you while searching, on their own.
Directories and apps take the search first.
Your own pages rank for the specialties you offer.
You cannot say which channel filled a slot.
One dashboard shows what booked each client.
You are the practice’s marketing department.
Your team runs it without you.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
PRACTICE EXPERIENCETherapy, psychiatry and somatic practices
A TRADITIONAL AGENCY
PRACTICE EXPERIENCEA template built for ecommerce
LRMC
HOW YOU GET FOUNDLocal search and content you own
A TRADITIONAL AGENCY
HOW YOU GET FOUNDAd spend that can be cut off tomorrow
LRMC
WHAT WE COUNTBooked sessions
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Have Actually Worked With Therapy Practices — Somatic therapy, psychiatry, LGBTQIA+ psychotherapy and brand-new solo practices. One psychotherapy practice grew total revenue 160% year over year. Not a template borrowed from another industry.
  • We Report on Booked Sessions—Not Vanity Metrics — Booked clients from first search to first session. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Your Caseload Roadmap

  • 1. Discovery & Strategy Call — Your specialties, your service area, the clients you want more of, and what a booked client is actually worth to the practice.
  • 2. Local Search & Content Audit — What people in your area search when they need your kind of help, where you rank today, how your listings and reviews compare, and which directories are taking the calls.
  • 3. Local SEO & Content Plan — The listings to fix and the specialty pages worth writing, in the order worth doing them, mapped to how someone chooses a therapist.
  • 4. Build, Publish & Verify — Pages built, local listings and reviews tightened, intake connected, and tracking configured and checked before anyone reports a number.
  • 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide what to publish, refine or stop paying for.

Who We Can Help

Our digital marketing for therapists is built for founder-led practices that are:

  • Carrying open slots while directories and apps take the search
  • Spending on marketing without knowing which channel filled a slot
  • Fielding inquiries from people who were never a clinical fit
  • Opening a group practice, or building a brand-new caseload from zero
  • Ready to hand the growth engine to their team instead of running it personally

If you want booked sessions you can trace back to a source, we’re here to help.

What It’s Like To Work With Loren

The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy

FAQs: Digital Marketing For Therapists

Most practices see stronger local visibility and better-quality inquiries within two to three months. One brand-new therapist filled a caseload with 12 clients in two months. Search is slower to start than ads and far harder for a competitor to switch off.

Usually not. We start by fixing what already costs you clients — local listings, reviews, the specialty pages people land on, and tracking. One practice reached the top three on its existing Squarespace site. If the platform itself is the bottleneck, we will show you the numbers before recommending a rebuild.

We build screening into intake so fit, insurance and availability get established before the consultation, and we verify the tracking end to end so you can see which pages bring booked sessions rather than just traffic.

Yes — for a therapy practice that is the core of it. Reviews, listings and specialty pages are how people nearby choose a therapist. See local SEO for therapists and SEO services for therapists.

That is where CRM implementation takes over — routing the inquiry, automating follow-up and sending reminders, so somebody who reached out at a hard moment does not get lost in an inbox.

Yes. An LGBTQIA+ psychotherapy practice grew total revenue 160% year over year, and an established somatic therapy practice grew website leads 203% with 153% more new patients.

Disclaimer: We are marketers, not clinicians or attorneys. We work with discretion and client privacy in mind, but we recommend confirming your website and marketing meet HIPAA requirements and your licensing board’s advertising rules.

Grow Your Practice. Get Your Life Back.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting