Stop Waiting To Be Found. Start Being Recommended.
• Every change measured against one number — inquiries that started in an AI answer, not visibility scores
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Someone Just Asked AI For A Recommendation. It Named Three Businesses. None Of Them Was You.
That question used to be a Google search you could rank for. Now the answer arrives already written, with two or three names in it — and the person never scrolls to a list of ten links.
Generative engine optimization rarely fails on effort. It fails because a site written to rank for keywords is hard for a language model to read, and because nobody ever checked what the AI actually says when asked about your category.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to the answers being written about your category right now.
1. Attract
Be legible to the systems doing the answering
Clear entity and service definitions, structured data, and pages written in plain language a model can summarise without inventing anything — so you are quotable rather than merely present.
2. Convert
Earn the citation, not just the crawl
Being crawled is not being cited. We build the evidence these systems look for — original data, named expertise, consistent facts across the web and third-party mentions — because models repeat what is corroborated.
3. Systemize
Visibility your team can maintain
Documented content standards, a monitoring routine for what the engines actually say about you, and a dashboard you can read in five minutes. The work does not depend on you remembering to check.
What’s Included
- AI Visibility Audit — We ask the engines the questions your buyers ask and record what comes back: who gets named, what they get credited for, and where your business is missing or described wrongly.
- Content Built To Be Quoted — Pages restructured so a model can lift a clean, correct answer out of them — direct answers near the top, defined terms, real specifics instead of marketing adjectives.
- Entity, Schema & Citation Building — Structured data, consistent business facts everywhere you appear, and the third-party mentions that make a model confident enough to recommend you by name.
- Tracking You Can Trust — Verified end to end, so you know which inquiries began in an AI answer rather than a blue link. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review what the engines are saying this month, decide what to publish next, and agree on what to stop paying for.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
AI SEARCH EXPERIENCEA site built for AI discovery won a client in 19 days
A TRADITIONAL AGENCY
AI SEARCH EXPERIENCEKeyword pages, renamed for the AI era
LRMC
HOW YOU GET RECOMMENDEDCorroborated facts a model will repeat
A TRADITIONAL AGENCY
HOW YOU GET RECOMMENDEDMore keywords, hoping something sticks
LRMC
WHAT WE COUNTInquiries that started in an AI answer
A TRADITIONAL AGENCY
WHAT WE COUNTVisibility scores nobody can act on
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Have Actually Won Clients From AI Search — A consumer protection firm launched a site engineered for AI discovery and had its first client from AI within 19 days. Not keyword pages renamed for the AI era.
- We Report on Inquiries—Not Visibility Scores — Inquiries traced back to the answer that produced them. You will know what we are publishing, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
First Client From AI In 19 DaysLemon law firm — site engineered for AI discoveryView case study →
Top 3 On Google In 1 MonthTherapy practice — from zero visibilityView case study →
Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →
209% More SEO TrafficPsychotherapy practice — year over yearView case study →
2 New Stores In 2 YearsMulti-location tea brand — found by people searching nearbyView case study →First Client From AI In 19 DaysLemon law firm — site engineered for AI discoveryView case study →Top 3 On Google In 1 MonthTherapy practice — from zero visibilityView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →209% More SEO TrafficPsychotherapy practice — year over yearView case study →2 New Stores In 2 YearsMulti-location tea brand — found by people searching nearbyView case study →First Client From AI In 19 DaysLemon law firm — site engineered for AI discoveryView case study →Top 3 On Google In 1 MonthTherapy practice — from zero visibilityView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →209% More SEO TrafficPsychotherapy practice — year over yearView case study →2 New Stores In 2 YearsMulti-location tea brand — found by people searching nearbyView case study →Your AI Visibility Roadmap
- 1. Discovery & Strategy Call — Your category, the questions your buyers actually type into an AI tool, and what one new client is worth before we decide what is worth publishing.
- 2. Answer Engine Audit — We put your buyers’ questions to ChatGPT, Perplexity, Google’s AI and Copilot, and record who gets named, what they get credited for, and how your business is described when it appears at all.
- 3. Content & Entity Plan — The pages worth writing and the facts worth making consistent everywhere, in the order worth doing them — built around what the engines are already rewarding in your category.
- 4. Build, Publish & Verify — Pages published, structured data implemented, business facts aligned across the web, and tracking configured so an AI-sourced inquiry is identifiable before anyone reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we re-run the questions, read what changed, and decide what to publish, refine or drop.
Who We Can Help
Our generative engine optimization services are built for businesses that are:
- Absent when someone asks an AI tool for a recommendation in their category
- Described wrongly or out of date when an AI does mention them
- Watching organic clicks fall while impressions stay flat or rise
- Sitting on real expertise that has never been written down anywhere quotable
- Ready to hand the publishing to their team instead of writing it personally
If you want to be one of the names that comes back, we’re here to help.
What It’s Like To Work With Loren
“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
FAQs: Generative Engine Optimization
Disclaimer: We are marketers, not lawyers. AI engines paraphrase and occasionally get facts wrong, which is part of why consistent, corroborated information matters — but we recommend confirming that any claim these systems repeat about your business meets the advertising rules of your industry.
