Filling The Gaps

A Holistic Dentistry Case Study

5 + Keywords At #1 in Google

76% Of Web Leads From Google

Background

Industry

  • Dentistry

Problems

  • An established dentist of 25 years decided to create her own practice in Denver Colorado, after doing this she was locked into a long-term SEO and website agreement, that wasn’t showing any real ROI
  • Her SEO lacked any real understanding of her patients, and what set her apart from her competitors.
  • She had a lot of brand awareness and media mentions, but none of that traffic or equity was being sent back to the new practice.

Solutions

Customer Research

  1. Through surveys and analysis of reviews determining brand personas, and more clearly speaking to the concerns of those brand personas in all of our marketing

SEO

  1. Backlink work to take all of the brand awareness the doctor had and re-channeling it to the new website
  2. Ongoing content creation to show off the full scope of their services and knowledge

Advanced Analytics & Tracking

  1. We set up full-funnel marketing tracking, to track everything from traffic to revenue, and keep a steady pulse on how marketing and sales were doing overall

The Numbers

Valuable keywords they’re ranking #1 in Google for

Of website contact form submissions coming from SEO traffic

Of new patients coming from SEO traffic

Drive Leads Not Traffic

Valuable keywords they’re ranking #1 in Google for

Of website contact form submissions coming from SEO traffic

Of new patients coming from SEO traffic

Turn Your Website Into A Lead Generation Machine