Filling The Gaps
A Holistic Dentistry Case Study
5 + Keywords At #1 in Google
76% Of Web Leads From Google
Background
Industry
- Dentistry
Problems
- An established dentist of 25 years decided to create her own practice in Denver Colorado, after doing this she was locked into a long-term SEO and website agreement, that wasn’t showing any real ROI
- Her SEO lacked any real understanding of her patients, and what set her apart from her competitors.
- She had a lot of brand awareness and media mentions, but none of that traffic or equity was being sent back to the new practice.
Solutions
Customer Research
- Through surveys and analysis of reviews determining brand personas, and more clearly speaking to the concerns of those brand personas in all of our marketing
SEO
- Backlink work to take all of the brand awareness the doctor had and re-channeling it to the new website
- Ongoing content creation to show off the full scope of their services and knowledge
Advanced Analytics & Tracking
- We set up full-funnel marketing tracking, to track everything from traffic to revenue, and keep a steady pulse on how marketing and sales were doing overall
The Numbers
Valuable keywords they’re ranking #1 in Google for
Of website contact form submissions coming from SEO traffic
Of new patients coming from SEO traffic
Drive Leads Not Traffic
Valuable keywords they’re ranking #1 in Google for
Of website contact form submissions coming from SEO traffic
Of new patients coming from SEO traffic