Someone searching for help with what their body is doing, not for a modality

They Search The Feeling, Not The Method.

Marketing for somatic therapists, built on how clients actually search — by what their body is doing, not by the name of the modality — and pages that explain the work well enough that someone books something unfamiliar.

Free 20 Minute Consultation with Loren

Be Found Before They Know What To Call It.

• Pages built around the words clients use, not the words the training used
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Almost Nobody Types “Somatic Therapy”.

People search what they are living with — I freeze when I am confronted, I cannot switch off, the anxiety sits in my chest. The person who already knows the term is usually another therapist, or someone shopping for a training.

Somatic practices rarely fail on skill. They fail because the site is written in the language of the modality, so the people who need it never find it — and the few who do arrive with no idea what a session involves.

That’s where we come in.

Free 20 Minute Consultation with Loren
A somatic therapy page explaining what a first session actually involves

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to a practice whose clients do not yet have a name for what they need.

1. Attract

Be found by symptom, not by modality

Pages written around what people actually search — chronic tension, freeze responses, trauma that talk therapy did not reach — so the practice appears before anyone has learned the word somatic.

2. Convert

Explain it well enough to book

A clear account of what a session looks like, what the body-based work involves and what it does not, so an unfamiliar modality stops being a reason to hesitate and becomes the reason they choose you.

3. Systemize

A calendar that fills without you posting

Enquiry handling, reminders and follow-up that run on their own, plus a dashboard you can read between clients. No evening spent on social media to keep the calendar moving.

What’s Included

  • Symptom-Led Service Pages — Written around what brings someone in — panic, chronic tension, dissociation, burnout — rather than around the modality that treats it.
  • A Clear “What A Session Is Like” Page — The single page that converts most for an unfamiliar modality: what happens, what you will be asked to do, and what you will not.
  • Local Visibility For A Niche Practice — Google Business Profile, directory profiles and location pages, so the small number of people searching nearby for this work actually find you.
  • Enquiry Handling & Follow-Up — Verified end to end, so you know which page produced a booked session rather than which produced a visit. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We look at which symptom pages brought enquiries, which brought the wrong fit, and what to write next.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
local SEO for therapists CRM CertifiedCRM & automation certified
local SEO for therapists University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
local SEO for therapists CRM CertifiedCRM & automation certified
local SEO for therapists University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
The site speaks the language of the training.
The site speaks the words clients actually type.
People leave unsure what a session involves.
One page answers that before they hesitate.
Enquiries arrive from therapists and students.
Enquiries arrive from the clients you want.
The calendar depends on you posting.
The calendar fills while you are with clients.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
SOMATIC & TRAUMA-INFORMED EXPERIENCESomatic, psychedelic-assisted, psychotherapy and psychiatry practices
A TRADITIONAL AGENCY
SOMATIC & TRAUMA-INFORMED EXPERIENCEOne therapist template with the modality swapped in
LRMC
HOW THE PAGES GET WRITTENAround the symptom the client is living with
A TRADITIONAL AGENCY
HOW THE PAGES GET WRITTENAround the modality name and its certification
LRMC
WHAT WE COUNTBooked sessions
A TRADITIONAL AGENCY
WHAT WE COUNTPage views and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Write For Clients, Not For Colleagues — Somatic, psychedelic-assisted and trauma-informed practices. One somatic therapy practice reached 203% more website leads and 153% more new clients. Not a therapist template with the modality swapped in.
  • We Report On Booked Sessions—Not Traffic — Every booking traced back to the page that produced it. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Your Somatic Practice Roadmap

  • 1. Discovery & Strategy Call — Who you work best with, what they were struggling with when they found you, what you do not treat, and how full the calendar can realistically get.
  • 2. Language & Visibility Audit — What your future clients actually type, how much of the current site speaks the language of the modality instead, and who ranks for those searches today.
  • 3. Content Plan — The symptom pages, the session explainer and the local listings worth building, in the order that produces an enquiry soonest — with the copy written for you.
  • 4. Build, Launch & Verify — Pages published, listings corrected, enquiry handling and reminders connected, and analytics and tracking configured and tested before anyone reports a number.
  • 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide what to write, rewrite or retire.

Who We Can Help

Our digital marketing for somatic therapists is built for practices that are:

  • Invisible to anyone who has not heard the term somatic
  • Fielding enquiries from students and other therapists
  • Losing people who could not picture what a session involves
  • Unable to say which page produced last month’s bookings
  • Ready to fill a calendar without posting every evening

If the people who need this work cannot find the words for it yet, we’re here to help.

What It’s Like To Work With Loren

The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy

FAQs: Digital Marketing For Somatic Therapists

Yes, but not as the front door. The term belongs on the page that explains the work and in your bio, where it builds credibility. The pages that bring people in should use their language — what they feel, when it happens, what they have already tried. It is the same reasoning behind our marketing for therapists.

By being concrete. What you will ask someone to notice, whether there is any touch involved and how consent works, how long a session runs, what a first appointment actually covers. Vagueness is what makes an unfamiliar modality feel risky; specifics are what make it feel professional.

That is almost always a language problem — pages written for peers rank for peers. Rewriting around client symptoms shifts who arrives, usually within a couple of months. We confirm the change with analytics and tracking so you can see which pages started producing clients rather than colleagues.

They help, and they should not be the whole plan — a directory profile puts you beside everyone else claiming the same specialism. Ranking your own pages is what brings a client who chose you specifically. That work is local SEO for therapists. If your practice also works with psychedelic-assisted or adjacent modalities, that is covered in marketing for psychedelic therapy clinics.

It gets answered without you. An instant reply and a short intake keep the person engaged until you are free, and everything routes through CRM implementation so nothing sits unanswered overnight — which, for somebody who worked up the nerve to write in the first place, is usually the difference between booking and not.

Yes. A somatic therapy practice reached 203% more website leads and 153% more new clients, and another grew until the founder came off the calendar entirely — a team 130% larger.

Disclaimer: We are marketers, not clinicians. We write nothing clinical without your review, but we recommend confirming that any description of the work, client story or outcome claim meets your licensing board’s advertising rules.

Be Found Before They Know The Word.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting