Be Found By The Clients Looking For You.
• Written with your community, not about it
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
They Are Not Choosing A Therapist. They Are Checking If You Are Safe.
Someone looking for a gender-affirming therapist has usually already had a bad experience with one who said they were welcoming. Before they read your credentials they are scanning for whether you actually know what you are doing.
This work rarely fails on skill. It fails because the website says therapy for everyone — so the person searching for a trans-affirming provider has no way to tell you apart from the practice that will misgender them.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to a category where fit decides the click.
1. Attract
Rank for the way people actually search
Gender-affirming, queer-affirming, poly-friendly, LGBTQ+ couples work — specific pages for the specific searches, instead of one therapy page that matches none of them.
2. Convert
Let them see themselves before they call
Pages that name the work you do and the people you do it with, so the visitor recognises they are in the right place rather than having to ask and risk being told no.
3. Systemize
A practice that grows past one clinician
Documented processes, a dashboard you can read in five minutes, and content your team can keep producing. The visibility stops depending on the founder personally.
What’s Included
- Affirming-Search Content — Pages for the identities, relationships and concerns you actually work with, written in the language your community uses rather than clinical euphemism.
- Trust Signals That Matter Here — Training, community involvement, pronouns, intake language and the small details a cautious reader checks before they contact anyone.
- Local & Directory Visibility — Google Business Profile, Psychology Today and the affirming-provider directories people check first, kept consistent so you appear where they are already looking.
- Tracking You Can Trust — Verified end to end, so you know which searches produced clients rather than which produced traffic. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review what is bringing the right clients, decide what to write next, and agree on what to stop.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
local search CRM CertifiedCRM & automation certifiedlocal search University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedlocal search CRM CertifiedCRM & automation certifiedlocal search University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
AFFIRMING PRACTICE EXPERIENCELGBTQIA+, somatic, psychedelic and group practices
A TRADITIONAL AGENCY
AFFIRMING PRACTICE EXPERIENCEThe same therapy page used for every client
LRMC
HOW THE COPY GETS WRITTENIn your community’s language, reviewed by you
A TRADITIONAL AGENCY
HOW THE COPY GETS WRITTENIn clinical euphemism nobody searches for
LRMC
WHAT WE COUNTClients who fit
A TRADITIONAL AGENCY
WHAT WE COUNTTraffic totals
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Write With Your Community, Not About It — LGBTQIA+, somatic, psychedelic and group practices. One LGBTQIA+ psychotherapy practice grew 209% more organic traffic year over year, with 153% more new patients behind it.
- We Report On Clients—Not Traffic — New clients traced back to the search that produced them. You will know what we are doing, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
209% More SEO TrafficLGBTQIA+ psychotherapy — plus 153% more new patientsView case study →
Top 3 On Google In 1 MonthTherapy practice — from zero visibilityView case study →
203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →
A Team 130% LargerSomatic therapy practice — founder freed from the calendarView case study →
15 New Patients A MonthPsychiatry practice — seven months after openingView case study →209% More SEO TrafficLGBTQIA+ psychotherapy — plus 153% more new patientsView case study →Top 3 On Google In 1 MonthTherapy practice — from zero visibilityView case study →203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →A Team 130% LargerSomatic therapy practice — founder freed from the calendarView case study →15 New Patients A MonthPsychiatry practice — seven months after openingView case study →209% More SEO TrafficLGBTQIA+ psychotherapy — plus 153% more new patientsView case study →Top 3 On Google In 1 MonthTherapy practice — from zero visibilityView case study →203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →A Team 130% LargerSomatic therapy practice — founder freed from the calendarView case study →15 New Patients A MonthPsychiatry practice — seven months after openingView case study →Your Visibility Roadmap
- 1. Discovery & Strategy Call — The work you do, the clients you want more of, the identities and concerns you specialise in, and what one new client is worth over a course of care.
- 2. Search & Language Audit — How people in your area actually search for affirming care, what your site currently says, and where a cautious reader would stop and leave.
- 3. Content Blueprint — The pages worth building and the order worth building them in, mapped to how people search when fit matters more than price — with the copy written for you and reviewed by you.
- 4. Build, Launch & Verify — Pages published, directories and listings corrected, internal links connected, and tracking configured and tested before anyone reports a number.
- 5. Optimize & Grow — Monthly calls with Loren where we read the numbers together and choose what to write next.
Who We Can Help
Our marketing for LGBTQIA+ therapists is built for practices that are:
- Affirming in practice but generic on the website
- Invisible for the specific searches clients actually use
- Losing referrals to directories they never updated
- Ready to grow past what the founder can hold alone
- Ready to hand the growth engine to their team instead of running it personally
If you want clients who already know you are the right fit, we’re here to help.
What It’s Like To Work With Loren
“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
FAQs: Marketing For LGBTQIA+ Therapists
Disclaimer: We are marketers, not clinicians. We avoid client testimonials and outcome claims, and we write nothing about your community without your review. We recommend confirming that your site’s language, intake forms and data handling meet your licensing board’s rules and HIPAA.
