Be Found In The Hour It Matters.
• Pages built for the charge someone was actually arrested for
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Nobody Shops Around For A Criminal Lawyer.
A family has hours, not weeks. They search the charge on a phone at two in the morning, call two or three of the first results, and retain whoever answers and sounds like they have handled this before.
Criminal defense SEO rarely fails on effort. It fails because the site is built around “criminal lawyer” — the most contested phrase in the practice — instead of around the charge, the county and the moment the search happens.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to a practice where the search, the call and the decision all happen in the same night.
1. Attract
Rank for the charge, not the category
A page for each charge you defend — DUI, assault, domestic violence, drug possession, weapons, probation violation — because that is what people type, and each one is far less contested than the phrase every firm is fighting over.
2. Convert
Answer the call at 2am
A site that loads on a bad phone connection, puts the number where a thumb lands, and an answering setup that means the first firm to pick up is yours.
3. Systemize
Visibility that holds without you
Charge pages that stay accurate as statutes change, local listings that keep the firm in the map results, and a dashboard you can read in five minutes between hearings.
What’s Included
- Charge-Specific Practice Pages — One page per charge you actually defend, written for somebody reading it in a panic, not for a colleague reviewing your credentials.
- Local Visibility Where You Appear — Google Business Profile, citations and county-level pages, so the firm shows up in the map results for the jurisdiction where the case will be heard.
- A Site That Works On A Phone At 2am — Fast on a weak connection, the phone number always reachable, and a short form for the people who cannot talk where they are.
- Call Tracking You Can Trust — Verified end to end, so you know which charge page and which county produced a retained case. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review which charges brought calls, which brought people you cannot help, and what to build next.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
PPC for law firms CRM CertifiedCRM & automation certifiedPPC for law firms University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedPPC for law firms CRM CertifiedCRM & automation certifiedPPC for law firms University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
CRIMINAL DEFENSE EXPERIENCECriminal, military, consumer protection and family matters
A TRADITIONAL AGENCY
CRIMINAL DEFENSE EXPERIENCEThe same keyword list for every practice area
LRMC
WHAT THE PAGES ARE BUILT AROUNDThe charge, the county and the hour
A TRADITIONAL AGENCY
WHAT THE PAGES ARE BUILT AROUNDThe single phrase every firm bids on
LRMC
WHAT WE COUNTRetained cases
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Rank Charges, Not Categories — Criminal, military, consumer protection and family matters. One firm went from no local visibility to the top three in its area within three months, and a business law firm reached 400% more new clients on 1,788% more qualified leads. Not one keyword list applied to every practice area.
- We Report On Retained Cases—Not Rankings Alone — Every case traced back to the page and the county that produced it. You will know what we are doing, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →
First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →
30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →
47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →
400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Your Criminal Defense SEO Roadmap
- 1. Discovery & Strategy Call — The charges you want more of, the ones you decline, the counties you appear in, and what a retained case is worth to the firm.
- 2. Visibility & Competitor Audit — Where you rank for each charge today, which directories sit above you, what your listings say, and how the site behaves on a phone.
- 3. Content & Local Plan — The charge pages and location pages worth building, in the order that produces a retained case soonest — with the copy written for you.
- 4. Build, Launch & Verify — Pages published, listings corrected and verified, call handling connected, and call tracking configured and tested before anyone reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide what to expand, rewrite or retire.
Who We Can Help
Our criminal law SEO services are built for firms that are:
- Invisible for the charges they actually defend
- Sitting below Avvo, Justia and FindLaw for their own city
- Losing the 2am call to whoever answered first
- Unable to say which page produced last month’s cases
- Ready to own a defined set of charges and counties
If the call comes at two in the morning, we’re here to help you be the one who answers.
What It’s Like To Work With Loren
“
I have worked with Loren and his company for a number of years. He has been instrumental to the growth of my business. I cannot recommend him enough for your SEO endeavors.
Atty. Lance WoodFounder — Military Trial Defenders
FAQs: Criminal Law SEO Services
Disclaimer: We are marketers, not attorneys. We build to standard advertising and consent practices, but we recommend confirming any claim, case result or client testimonial against your state bar’s advertising rules.
