Compete Where You Can Actually Win.
• Measured in signed matters, not in impressions or directory listings
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
You Are Bidding Against Firms With Twenty Times Your Budget.
Search your own practice area and city. Above you sit two firms running television campaigns and three directories you already pay. Every click costs more than it should, and the broad term you are chasing was decided by whoever spends most.
Small firm marketing rarely fails on effort. It fails because a firm with a modest budget is pointed at the same head terms as a firm with a marketing department, instead of at the specific matters where a small firm genuinely wins.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to a firm where the partners are also the marketing department.
1. Attract
Own the searches nobody is fighting for
The narrow, specific matters your firm actually wants — the ones with real intent and thin competition — instead of the head term that costs forty dollars a click and converts strangers.
2. Convert
Turn the enquiry into a signed matter
Practice area pages that answer what somebody actually needs to know before calling a lawyer, plus intake that replies while they are still deciding rather than on Tuesday.
3. Systemize
Growth that survives a busy month
Documented processes, a dashboard you can read in five minutes, and a routine your staff can run. Marketing stops being the thing that slips when the caseload spikes.
What’s Included
- Practice Area & Local Pages — One page per matter type you want more of, built for the searches a small firm can realistically win, not the head term the big firms own.
- Reviews & Directory Strategy — How to use Avvo, Justia and FindLaw as a feeder rather than a competitor, and how reviews on your own profile beat a paid listing position.
- Intake That Answers First — Instant replies, qualifying questions and consultation booking, so the enquiry does not wait until a partner is out of court.
- Tracking You Can Trust — Verified end to end, so you know the cost of a signed matter rather than the cost of a click. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review which matters the marketing actually produced, decide what to build next, and agree on what to stop funding.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
law firm marketing automation CRM CertifiedCRM & automation certifiedlaw firm marketing automation University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedlaw firm marketing automation CRM CertifiedCRM & automation certifiedlaw firm marketing automation University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
SMALL FIRM EXPERIENCECriminal, family, business, immigration and military practices
A TRADITIONAL AGENCY
SMALL FIRM EXPERIENCEThe same plan sold to firms ten times your size
LRMC
WHICH SEARCHES YOU CHASEThe specific matters a small firm can win
A TRADITIONAL AGENCY
WHICH SEARCHES YOU CHASEThe head term the biggest budget owns
LRMC
WHAT WE COUNTSigned matters
A TRADITIONAL AGENCY
WHAT WE COUNTImpressions and directory rank
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Point A Small Budget Where It Wins — Criminal defence, family, business, immigration and military practices. One business law firm reached 400% more new clients in a year, with 1,788% more qualified leads behind it — without a marketing department.
- We Report On Signed Matters—Not Impressions — Signed matters traced back to the search that produced them. You will know what we are doing, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
400% More Clients In One YearBusiness attorney — plus 1,788% more qualified leadsView case study →
Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →29% More Clients, Zero Extra HoursCriminal defense firm — growth that runs without the ownerView case study →
First Client In 19 DaysNew site built to be found from day oneView case study →47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →400% More Clients In One YearBusiness attorney — plus 1,788% more qualified leadsView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →29% More Clients, Zero Extra HoursCriminal defense firm — growth that runs without the ownerView case study →First Client In 19 DaysNew site built to be found from day oneView case study →47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →400% More Clients In One YearBusiness attorney — plus 1,788% more qualified leadsView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →29% More Clients, Zero Extra HoursCriminal defense firm — growth that runs without the ownerView case study →First Client In 19 DaysNew site built to be found from day oneView case study →47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →Your Small Firm Roadmap
- 1. Discovery & Strategy Call — Your practice areas, the matters you want more of, what one signed matter is actually worth, and what you can realistically spend.
- 2. Competitor & Search Audit — Who owns the head terms in your market and what it costs them, which specific matters are being ignored, and where a smaller budget beats a bigger one.
- 3. Priority Plan — The pages worth building and the order worth building them in, sized to your budget and to what your staff can actually run — with the copy written for you.
- 4. Build, Launch & Verify — Pages published, local listings and reviews corrected, intake connected, and tracking configured and tested before anyone reports a number.
- 5. Optimize & Grow — Monthly calls with Loren where we read the numbers together and decide where the next dollar goes.
Who We Can Help
Our small firm marketing is built for practices that are:
- Outbid on every broad term in their market
- Ranking below directories they already pay for
- Losing enquiries that arrive while everyone is in court
- Spending without knowing which matters it produced
- Ready to hand the growth engine to their team instead of running it personally
If you want signed matters rather than impressions, we’re here to help.
What It’s Like To Work With Loren
“
I have worked with Loren and his company for a number of years. He has been instrumental to the growth of my business. I cannot recommend him enough for your SEO endeavors.
Atty. Lance WoodFounder — Military Trial Defenders
FAQs: Small Law Firm Marketing
Disclaimer: We are marketers, not lawyers. We build to standard advertising and follow-up practices, but we recommend confirming that your site’s claims, fee language and client communications meet your state bar’s advertising and solicitation rules.
