A Cost That Falls Instead Of Climbing.
• Every asset owned by the firm, and still working after the spend stops
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Every Lead You Buy, You Buy Again Next Month.
Paid inquiries reset to zero on the first. The firm spends more each year for the same number of cases, because the price of a click in legal only moves in one direction.
Inbound rarely fails on quality. It fails on patience — firms publish for two months, see nothing, and go back to buying leads right before the work would have started paying.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to building a case pipeline the firm owns rather than rents.
1. Attract
Answer what people search first
The questions that come months before anyone hires an attorney — what happens after a filing, how long a case takes, what it costs — answered on pages that keep ranking long after they go live.
2. Convert
Turn a reader into a consultation
Every page written to end somewhere: a case evaluation, a checklist, a direct line to the firm. Traffic with no next step is a library, not a pipeline.
3. Systemize
A pipeline that compounds
Pages that keep earning, follow-up that runs on its own, and a dashboard showing what the firm owns against what it is still renting.
What’s Included
- Question-Led Practice Content — The questions people search long before they hire, answered properly and kept accurate, so the firm is already familiar by the time somebody is ready to call.
- Pages Built To Convert, Not Just Rank — Every page ends in a next step, so traffic becomes consultations instead of a line in an analytics report.
- Follow-Up For The Long Decision — Legal decisions take months. Sequences keep the firm present between the first visit and the day somebody is ready, without anyone remembering to check in.
- Owned vs. Rented Reporting — Verified end to end, so you can see what share of cases now comes from assets the firm owns. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review which pages produced consultations, which brought the wrong matters, and what to write next.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
PPC for law firms CRM CertifiedCRM & automation certifiedPPC for law firms University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedPPC for law firms CRM CertifiedCRM & automation certifiedPPC for law firms University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
LEGAL CONTENT EXPERIENCECriminal, family, military, consumer protection and business matters
A TRADITIONAL AGENCY
LEGAL CONTENT EXPERIENCEGeneric posts published on a schedule
LRMC
WHAT THE FIRM ENDS UP WITHPages and systems it owns outright
A TRADITIONAL AGENCY
WHAT THE FIRM ENDS UP WITHA subscription that has to keep renewing
LRMC
WHAT WE COUNTSigned cases
A TRADITIONAL AGENCY
WHAT WE COUNTTraffic and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Build Assets, Not Subscriptions — Criminal, family, military and consumer protection matters. One business law firm reached 400% more new clients on 1,788% more qualified leads, and a firm with no local visibility reached the top three in three months. Not generic posts published on a schedule.
- We Report On Owned vs. Rented—Not Traffic — Every case traced back to whether it came from something the firm owns or something it rents. You will know what we are doing, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →
Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →
First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →
30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →
47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →Your Inbound Roadmap
- 1. Discovery & Strategy Call — The matters you want more of, the ones you decline, what a signed case is worth, and how much of the pipeline is rented today.
- 2. Content & Pipeline Audit — What your future clients search before they are ready, which of those questions you already answer, who ranks for them now, and where today’s inquiries actually come from.
- 3. Editorial Plan — The pages worth writing and the order worth writing them in, based on which questions sit closest to hiring — with the copy written for you.
- 4. Build, Launch & Verify — Pages published, internal links connected, follow-up sequences live, and conversion tracking configured and tested before anyone reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide what to expand, rewrite or retire.
Who We Can Help
Our inbound marketing for law firms is built for firms that are:
- Spending more each year for the same number of cases
- Starting from zero every month the budget resets
- Publishing posts that rank for nothing and convert nobody
- Unable to say which part of the pipeline they actually own
- Ready to build something that keeps working without them
If you want a pipeline that is still yours in three years, we’re here to help.
What It’s Like To Work With Loren
“
I had a great experience working with Loren at LRoss Marketing Consulting. He helped point us in the right direction and completely reframed how I was thinking about SEO, positioning, and competitor research. Loren clearly cares about his clients and has a sharp ability to think through complex problems in a way that simplifies the next steps. Highly recommend if you want smart strategy that turns into clear action.
Luke TierneyGoogle review
FAQs: Inbound Marketing For Law Firms
Disclaimer: We are marketers, not attorneys. We build to standard advertising and consent practices, but we recommend confirming any claim, case result or client testimonial against your state bar’s advertising rules.
