A law firm intake system routing every inquiry the moment it arrives

Reply In Minutes. Built In GoHighLevel.

Marketing automation for law firms that already generate inquiries, built in GoHighLevel. We configure the intake and follow-up that turns those inquiries into signed clients, instead of leaving them to whoever is free to call back.

Free 20 Minute Consultation with Loren

Stop Losing Cases To Slow Follow-Up.

• Built and configured in GoHighLevel — a platform we hold two certifications in
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

The Case Was Yours Until Tuesday Morning.

Somebody fills out your form on Saturday night, frightened and ready to hire. By the time an assistant calls on Tuesday they have already retained the firm that answered first — and that firm was not necessarily better.

Studies of lead response consistently show that replying within five minutes converts several times better than replying after thirty. Law firm automation rarely fails on software — it fails because nobody mapped what happens between the inquiry and the consultation, so every reply waits on whoever is at their desk.

That’s where we come in.

Free 20 Minute Consultation with Loren
Automated intake replying to a legal inquiry within minutes

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to the minutes that decide whether an inquiry becomes a client.

1. Attract

Capture every inquiry in one place

Forms, calls, chat and referrals landing in one system with the source attached — so nothing arrives in a personal inbox and quietly stops there.

2. Convert

Answer before the lead retains someone else

Instant replies, qualifying questions and consultation booking that run at two in the morning as reliably as at two in the afternoon.

3. Systemize

Intake that does not depend on who is in

Documented workflows, reminders that cut no-shows, and a dashboard you can read in five minutes. The process runs the same whether the office is full or empty.

What’s Included

  • GoHighLevel Build & Configuration — Your GoHighLevel account built properly: pipelines per practice area, SMS and email triggers, calendars and reporting. Every inquiry acknowledged in minutes and routed to the right attorney or paralegal.
  • Instant Lead Follow-Up — GoHighLevel triggers an SMS and an email the moment a form is submitted, day or night, plus qualifying questions that separate the matters you want from the ones you do not.
  • Nurture Sequences That Sign Cases — Not every inquiry signs on the first call. Automated sequences keep your firm in front of them, plus confirmations and reminders that cut consultation no-shows.
  • Reporting Dashboards You Can Read — GoHighLevel dashboards showing where inquiries came from, how they converted and what each channel is returning — without anyone pulling a report by hand. Verified end to end, so you can name the channel behind every signed case.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review which intakes converted, decide what to automate next, and agree on what to stop doing by hand.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
An inquiry waits until somebody is free.
Every inquiry is answered within minutes.
Intake depends on who is at their desk.
The same intake runs whoever is working.
You cannot say which channel signed a case.
One dashboard shows what each channel signed.
You are the intake system.
Your team runs it without you.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
GOHIGHLEVEL EXPERIENCELaw, healthcare, ecommerce and service businesses
A TRADITIONAL AGENCY
GOHIGHLEVEL EXPERIENCEA template snapshot imported and left alone
LRMC
HOW INQUIRIES GET WORKEDRouted and qualified by practice area
A TRADITIONAL AGENCY
HOW INQUIRIES GET WORKEDLeft in a shared inbox until someone looks
LRMC
WHAT WE COUNTSigned cases
A TRADITIONAL AGENCY
WHAT WE COUNTForm submissions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Configure GoHighLevel, We Don’t Just Resell It — We are certified in GoHighLevel and build the account around your practice areas, not from an imported snapshot. One criminal defense firm ended up with an intake engine that ran without the owner — 29% more clients, and zero extra hours.
  • We Report On Signed Cases—Not Form Fills — Signed matters traced back to the channel that produced them. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Check Out Our Work.

Criminal defense firm whose lead flow runs without the owner29% More Clients, Zero Extra HoursCriminal defense firm — growth that runs without the ownerView case study →Military law firm intake that screens leads before the consultation47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →Law firm that tracked where its first leads came from from day oneFirst Client In 19 DaysLemon law firm — lead-source tracking built in from day oneView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Military attorneys reaching the top three in a crowded marketTop 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →Criminal defense firm whose lead flow runs without the owner29% More Clients, Zero Extra HoursCriminal defense firm — growth that runs without the ownerView case study →Military law firm intake that screens leads before the consultation47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →Law firm that tracked where its first leads came from from day oneFirst Client In 19 DaysLemon law firm — lead-source tracking built in from day oneView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Military attorneys reaching the top three in a crowded marketTop 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →Criminal defense firm whose lead flow runs without the owner29% More Clients, Zero Extra HoursCriminal defense firm — growth that runs without the ownerView case study →Military law firm intake that screens leads before the consultation47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →Law firm that tracked where its first leads came from from day oneFirst Client In 19 DaysLemon law firm — lead-source tracking built in from day oneView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Military attorneys reaching the top three in a crowded marketTop 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →

Your Intake Automation Roadmap

  • 1. Discovery & Strategy Call — Your practice areas, the matters you want more of, where inquiries come from today, and what one signed case is actually worth.
  • 2. Intake & Response Audit — Where inquiries land, what happens to each one today, how long a first reply actually takes, and which ones get dropped without anyone noticing.
  • 3. Automation Blueprint — The workflows worth building and the order worth building them in, mapped to how clients actually decide to hire — with the copy written for you.
  • 4. Build, Launch & Verify — Workflows built in your CRM, triggers connected, reminders tested, and tracking configured before anyone reports a number.
  • 5. Optimize & Grow — Monthly calls with Loren where we read the numbers together and decide what to automate next.

Who We Can Help

Our law firm automation is built for firms that are:

  • Losing inquiries that arrive outside office hours
  • Unable to say which channel produced a signed case
  • Spending consultation hours on matters that never sign
  • Sitting on old inquiries nobody has touched in months
  • Ready to hand the growth engine to their team instead of running it personally

If you want signed cases you can trace back to a channel, we’re here to help.

What It’s Like To Work With Loren

I have worked with Loren and his company for a number of years. He has been instrumental to the growth of my business. I cannot recommend him enough for your SEO endeavors.
Atty. Lance WoodFounder — Military Trial Defenders

FAQs: Law Firm Marketing Automation

Minutes, not hours. In legal the firm that responds first signs a large share of the matters, because someone contacting a lawyer is usually frightened and contacting several at once. Automation is simply how you win that race without anyone sitting by a phone at midnight.

Yes. It connects to Google Ads, Facebook lead forms, the forms on your own site, phone calls, email, SMS and calendar bookings, and to most major CRMs. We configure it as the centre of the intake so every inquiry lands in one pipeline instead of four different inboxes.

Often yes, and that is usually where it pays for itself. One login covers intake, follow-up, scheduling, SMS, email and reporting, which for most firms replaces three or four subscriptions. It does not replace your paralegal — it removes the part of their day spent chasing. We also verify the tracking end to end, so you can see which channels produced signed matters rather than just inquiries.

Loren builds it himself, around your practice areas and your intake, rather than importing a snapshot built for someone else. Eleven years of that work is in law firms, so the pipelines, the qualifying questions and the messaging fit how matters are actually signed. If you already run Clio Grow, Lawmatics or HubSpot we work in those instead. Our wider GoHighLevel work covers the platform side; for the data foundation underneath it, see CRM implementation.

No. GoHighLevel sits alongside the site you already have — the forms feed it and the booking links point into it. If the site itself is costing you inquiries we will say so, but it is not a prerequisite. Qualifying questions live in the intake, which is where lead generation and automation meet — a military law firm used form qualifiers to screen before the consult and still averaged 47 active-duty inquiries a month.

Yes. A criminal defense firm built an engine that runs without the owner — 29% more clients and zero extra hours, and a lemon law firm launched with lead-source tracking built in from day one.

Related servicesSmall law firm marketing

Disclaimer: We are marketers, not lawyers. We build to standard consent and follow-up practices, but we recommend confirming that your intake messaging, fee language and client communications meet your state bar’s advertising and solicitation rules.

Answer First. Sign More Cases.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting