Filling The Gaps
A Food and Beverage E-commerce Case Study
104% increase in purchases
Background
Industry
- E-commerce
Problems
- Lots of visitors, very few conversions
- Lack of urgency in the buying process
- Inventory Struggles
Solutions
Product Page Optimization
- Added scarcity messaging: “ONLY X LEFT! BUY BEFORE WE SELL OUT”
- Implemented this message across multiple product pages
- A/B tested the impact of this urgency-inducing message on checkout/purchases
A/B Testing
- A/B tests were conducted on three different product pages, all of which showed major jumps in purchases and purchase intent
The Numbers
Increase in checkout completion rate
Confidence interval
Of testing – to ensure statistical significance
Drive Leads Not Traffic
Confidence interval
Increase in Purchases
Of testing – to ensure statistical significance