Be The Obvious Choice In Your Counties.
• Rankings measured county by county, not as one statewide average
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Half Your Traffic Has A Case In Another County.
Family matters are filed where the family lives. A firm ranking across a state fields calls about courts it does not appear in, while the county next door still shows three competitors above it.
Family law SEO rarely fails on effort. It fails because the plan chases one contested phrase everyone is bidding on, instead of the county-level visibility and the procedural questions that actually produce a consultation.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to search visibility in the counties where your cases are filed.
1. Attract
Own the counties you practice in
Location pages, Google Business Profile and local citations built county by county — so the firm shows up where the court is, instead of as an average across a state you mostly do not serve.
2. Convert
Answer the question before the phrase
The procedural questions people search weeks before they call — filing without agreement, how custody gets decided, what a temporary order does — answered on pages that lead to a consultation rather than to a directory.
3. Systemize
Rankings that hold without you
Pages built to stay accurate as statutes change, a dashboard you can read in five minutes, and a documented process so nothing depends on anyone remembering to publish.
What’s Included
- County-Level Local SEO — Google Business Profile, citations and location pages for each county you appear in, so the firm is visible where a case is actually filed.
- Practice Area Pages That Convert — Custody, support, modification, relocation and property division, each written for someone deciding whether to call this week — not one page listing everything you do.
- Procedural Content That Earns The Click — The questions people search before they are ready to hire, answered plainly and kept accurate, so the firm is already familiar by the time they pick up the phone.
- Tracking You Can Trust — Verified end to end, so you know which county, which page and which question produced a consultation. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review rankings county by county, decide which pages to add and which to rewrite, and agree on what to stop doing.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
Google Ads management CRM CertifiedCRM & automation certifiedGoogle Ads management University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoogle Ads management CRM CertifiedCRM & automation certifiedGoogle Ads management University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
FAMILY LAW SEO EXPERIENCEFamily, divorce, custody and consumer protection matters
A TRADITIONAL AGENCY
FAMILY LAW SEO EXPERIENCEThe same keyword list for every practice area
LRMC
HOW RANKINGS GET MEASUREDCounty by county, against the firms you face
A TRADITIONAL AGENCY
HOW RANKINGS GET MEASUREDOne average that hides where you are invisible
LRMC
WHAT WE COUNTBooked consultations
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Rank Counties, Not Keywords — Family, custody, divorce and consumer protection matters. One firm went from no local visibility to the top three in its area within three months, and a business law firm reached 400% more new clients on 1,788% more qualified leads. Not one keyword list applied to every practice area.
- We Report On Consultations—Not Rankings Alone — Every consultation traced back to the page and the county that produced it. You will know what we are doing, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →
First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →
400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →
47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →
30% Of Qualified Leads From AdsCriminal defense firm — high-intent searchesView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent searchesView case study →Top 3 On Google In 3 MonthsMilitary attorneys — a crowded local marketView case study →First Client In 19 DaysLemon law firm — lead tracking from day oneView case study →400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →30% Of Qualified Leads From AdsCriminal defense firm — high-intent searchesView case study →Your Family Law SEO Roadmap
- 1. Discovery & Strategy Call — The counties whose courts you appear in, the matters you want more of, the ones you decline, and what a signed matter is worth to the firm.
- 2. Visibility & Competitor Audit — Where you rank in each county today, which directories sit above you, what your listings say, and which questions your future clients are already searching.
- 3. Content & Location Plan — The location pages, practice-area pages and procedural answers worth building, in the order that produces a consultation soonest — with the copy written for you.
- 4. Build, Launch & Verify — Pages published, listings corrected and verified, internal links connected, and conversion tracking configured and tested before anyone reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we read the county-level numbers together and decide what to expand, rewrite or retire.
Who We Can Help
Our SEO for family law attorneys is built for firms that are:
- Fielding inquiries from counties they do not practice in
- Sitting below Avvo, Justia and FindLaw for their own city
- Relying on one page to cover custody, support and divorce
- Unable to say which page produced last month’s consultations
- Ready to be the obvious choice in a defined set of counties
If you want to be found where your cases are actually filed, we’re here to help.
What It’s Like To Work With Loren
“
I had a great experience working with Loren at LRoss Marketing Consulting. He helped point us in the right direction and completely reframed how I was thinking about SEO, positioning, and competitor research. Loren clearly cares about his clients and has a sharp ability to think through complex problems in a way that simplifies the next steps. Highly recommend if you want smart strategy that turns into clear action.
Luke TierneyGoogle review
FAQs: SEO For Family Law Attorneys
Disclaimer: We are marketers, not attorneys. We build to standard advertising and consent practices, but we recommend confirming any claim, case result or client testimonial against your state bar’s advertising rules.
