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A divorce client comparing law firms before choosing one to retain

They Meet Three Firms. Be The One They Retain.

Divorce law firm marketing built around the consultation — because almost nobody retains the first attorney they call, and the firms that win are the ones a client arrives already trusting.

Free 20 Minute Consultation with Loren

Win The Comparison, Not Just The Click.

• Every campaign measured against retainers signed, not consultations booked
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

More Consultations Is Not The Same As More Retainers.

Someone starting a divorce books two or three consultations in the same week. Your firm can pay for all three of those clicks and still lose, because the decision happens in the meeting, not in the search result.

Divorce marketing rarely fails at the top. It fails between the click and the retainer — consultations that were never going to sign, and good ones that walked in knowing nothing about the firm.

That’s where we come in.

Free 20 Minute Consultation with Loren
A consultation calendar filled with qualified divorce inquiries

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to the stretch between a first search and a signed retainer.

1. Attract

Attract the matters you want to take

Campaigns and pages built around the kind of divorce you actually handle — contested, high-asset, amicable, military, business-owner — so the consultations that get booked are ones you would want to sign.

2. Convert

Arrive already trusted

Case-type pages, attorney bios and client stories that do the work before the meeting, so the consultation starts with someone who has already decided your firm is the serious option.

3. Systemize

A consultation process that runs itself

Scheduling, reminders, intake paperwork and follow-up that run without anyone chasing — so no-shows fall and a client who needs a week to decide still hears from you.

What’s Included

  • Case-Type Pages, Not One Divorce Page — Contested, high-asset, military, business-owner and amicable divorce, each written for the person living it, so the right client recognises themselves before they call.
  • Consultation Qualifying & Scheduling — An intake that asks what your paralegal would ask, books straight into the calendar, and filters out the matters you do not take before they cost you an hour.
  • Pre-Consultation Follow-Up — Confirmations, reminders and a short primer on what the meeting covers, so people arrive prepared instead of cancelling that morning.
  • Tracking From Click To Retainer — Verified end to end, so you know which campaign produced signed retainers rather than which produced calendar entries. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We look at consultations booked, consultations held and retainers signed, and decide which drop-off is worth fixing next.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
Google Ads management CRM CertifiedCRM & automation certified
Google Ads management University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
Google Ads management CRM CertifiedCRM & automation certified
Google Ads management University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
You count consultations booked and hope.
You can see how many became retainers.
Every kind of divorce gets the same page.
Each case type has a page of its own.
A quarter of the calendar never shows up.
Reminders and a primer cut the empty slots.
Someone chases every undecided client by hand.
Follow-up keeps going with nobody chasing.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
FAMILY LAW EXPERIENCEDivorce, custody, military and consumer protection matters
A TRADITIONAL AGENCY
FAMILY LAW EXPERIENCEOne legal template resold to every practice area
LRMC
WHAT GETS OPTIMISEDThe path from first search to signed retainer
A TRADITIONAL AGENCY
WHAT GETS OPTIMISEDThe top of the funnel, and nothing after it
LRMC
WHAT WE COUNTSigned retainers
A TRADITIONAL AGENCY
WHAT WE COUNTConsultations booked
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Optimise To The Retainer — Divorce, custody, military and consumer protection matters. One firm cut wasted consultations by qualifying on the form and still averaged 47 qualified leads a month, while a business law firm reached 400% more new clients on 1,788% more qualified leads. Not a legal template resold to every practice area.
  • We Report On Retainers—Not Calendar Entries — Every signed matter traced back to the campaign and the page that produced it. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Your Divorce Marketing Roadmap

  • 1. Discovery & Strategy Call — The divorces you want more of, the ones you decline, what a retainer is worth, and how many consultations your calendar can actually hold.
  • 2. Consultation Funnel Audit — How many inquiries become booked consultations, how many of those show up, how many sign, and where the biggest drop sits.
  • 3. Campaign & Content Plan — The case-type pages, campaigns and intake questions worth building, in the order that lifts the retainer rate soonest — with the copy written for you.
  • 4. Build, Launch & Verify — Pages published, scheduling and reminders connected, intake questions live, and conversion tracking configured and tested before anyone reports a number.
  • 5. Optimize & Grow — Monthly strategy calls with Loren where we read the funnel together and decide what to expand, rewrite or switch off.

Who We Can Help

Our divorce law firm marketing is built for firms that are:

  • Holding consultations that were never going to retain
  • Losing a quarter of the calendar to no-shows
  • Sending every kind of divorce to the same page
  • Unable to say which campaign produced last month’s retainers
  • Ready to be the firm a client has chosen before the meeting

If you want more retainers rather than more calendar entries, we’re here to help.

What It’s Like To Work With Loren

“
I have worked with Loren and his company for a number of years. He has been instrumental to the growth of my business. I cannot recommend him enough for your SEO endeavors.
Atty. Lance WoodFounder — Military Trial Defenders

FAQs: Divorce Law Firm Marketing

Usually the qualifying, not the volume. When the form asks nothing, every inquiry books and the meeting becomes the filter. Moving two or three questions earlier — asset complexity, whether a petition is already filed, which county — costs you some bookings and lifts the retainer rate. It is the same principle behind our attorney lead generation.

Almost always. The search language is different, the objections are different, and one matter is worth enough to justify a page and a campaign of its own. Sending that client to a general divorce page asks them to assume you handle complex property, and most will not assume it.

Confirmations, reminders and a short note on what the meeting covers. People cancel when they are unsure what they are walking into. It is unglamorous and it usually recovers several slots a month. We measure the effect with conversion tracking so you see the recovered consultations instead of assuming them.

Both, in that order. Ads produce consultations this month and tell us quickly which case types actually convert — that side is Google Ads management. Rankings take longer but cost nothing per click once they hold, and that work is covered in SEO for family law attorneys.

They go into follow-up rather than into the bin. Divorce decisions take months, and someone who is not ready in March often retains in August. That sequence runs on marketing automation — so nobody has to remember to check back in, and what arrives sounds like the firm rather than like an automated reminder.

Yes. A military law firm’s qualifying intake produced an average of 47 qualified leads a month, and another firm in a crowded local market reached the top three on Google in three months.

Disclaimer: We are marketers, not attorneys. We build to standard advertising and consent practices, but we recommend confirming any claim, case result or client testimonial against your state bar’s advertising rules.

Be The Firm They Already Chose.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting