Every marketing channel of a dental practice measured in one place

Know What To Stop Paying For.

Marketing consulting for dental practices already spending with three or four vendors. We work out which of them is producing patients, which is billing you for activity, and what to do about it.

Free 20 Minute Consultation with Loren

Get A Straight Answer About Your Marketing.

• You keep the vendors that work — we are not pitching to replace them
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Four Invoices. Nobody Can Tell You What Worked.

The SEO company sends rankings, the ads agency sends clicks, the social agency sends impressions, and the practice management software sends a patient count that matches none of them. Every report looks fine and nobody will tell you which spend to cut.

Dental marketing rarely fails on effort. It fails because no single person is accountable for the whole picture — so each vendor optimises their own metric and the practice pays for all of them.

That’s where we come in.

Free 20 Minute Consultation with Loren
A dental practice owner reviewing what each marketing channel produced

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to the spend rather than to any one channel.

1. Attract

Find out what is actually producing patients

Every channel traced to booked patients, in one place. Not each vendor’s own report, and not a number the software counted differently.

2. Convert

Cut what is billing you for activity

A ranked list of what to keep, what to fix and what to stop — with the reasoning, so you can have the conversation with each vendor yourself.

3. Systemize

Run it without a consultant on retainer

Documented decisions, a dashboard you can read in five minutes, and a quarterly rhythm your office manager can hold. The goal is that you stop needing us.

What’s Included

  • Full Marketing Audit — Every channel, every vendor, every invoice, measured against booked patients rather than against the metric each vendor chose to report.
  • Channel Contribution, Made Visible — What each source actually contributes, including the ones that assist without getting credit and the ones taking credit for patients they never produced.
  • A Prioritised Plan — What to stop, what to fix, what to keep, and in what order — sized to your budget and to what your team can realistically run.
  • Tracking You Can Trust — Verified end to end and handed to you, so the numbers stay true after we leave. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review what the decisions produced, adjust the plan, and tell you when you no longer need us.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
dental PPC management CRM CertifiedCRM & automation certified
dental PPC management University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
dental PPC management CRM CertifiedCRM & automation certified
dental PPC management University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
Each vendor reports on their own metric.
One number everybody is measured against.
Nobody owns the picture across channels.
One prioritised plan the whole team follows.
You cannot tell which spend to cut.
You know exactly what to stop paying for.
You are the one holding it together.
Your office manager runs the rhythm.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
DENTAL CONSULTING EXPERIENCELaw, healthcare, ecommerce and service businesses
A TRADITIONAL AGENCY
DENTAL CONSULTING EXPERIENCERecommends the services they happen to sell
LRMC
WHAT YOU GET AT THE ENDA plan you own, vendors included
A TRADITIONAL AGENCY
WHAT YOU GET AT THE ENDA proposal to take over the work
LRMC
WHAT WE COUNTBooked patients per dollar
A TRADITIONAL AGENCY
WHAT WE COUNTWhatever their own report shows
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Are Not Pitching To Replace Your Vendors — General, cosmetic, orthodontic and specialty practices. Sometimes the answer is that your current agency is doing fine and the money is being lost at the front desk. We will tell you that, and it costs us the upsell.
  • We Report On Patients Per Dollar—Not Activity — Every channel measured against booked patients, including the ones that assist quietly. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Check Out Our Work.

Dental practice measuring which channel actually produced its leads62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →Criminal defense firm able to see each channel’s share of leads30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →Law firm that could prove where its first leads came fromFirst Client In 19 DaysLemon law firm — lead-source tracking built in at launchView case study →Military law firm tracking lead quality as a dedicated KPI47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Dental practice measuring which channel actually produced its leads62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →Criminal defense firm able to see each channel’s share of leads30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →Law firm that could prove where its first leads came fromFirst Client In 19 DaysLemon law firm — lead-source tracking built in at launchView case study →Military law firm tracking lead quality as a dedicated KPI47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Dental practice measuring which channel actually produced its leads62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →Criminal defense firm able to see each channel’s share of leads30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →Law firm that could prove where its first leads came fromFirst Client In 19 DaysLemon law firm — lead-source tracking built in at launchView case study →Military law firm tracking lead quality as a dedicated KPI47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →

Your Consulting Roadmap

  • 1. Discovery & Strategy Call — Your treatments, the patients you want more of, what you currently spend with whom, and what one new patient is worth over their time with you.
  • 2. Vendor & Channel Audit — Every invoice, every report and every channel, reconciled against what your practice management software actually recorded.
  • 3. The Plan — What to stop, fix and keep, in priority order, with the reasoning written out so you can take it to each vendor yourself.
  • 4. Implement Or Hand Over — We either make the changes or brief whoever does, then confirm tracking is honest before anyone reports a number.
  • 5. Optimize & Grow — Quarterly calls with Loren where we read the numbers together and adjust — or agree that you no longer need us.

Who We Can Help

Our dental marketing consulting is built for practices that are:

  • Paying several vendors and unsure which one works
  • Getting reports that never reconcile with the schedule
  • Growing without knowing which spend caused it
  • Considering a change of agency but unsure why
  • Ready to hand the growth engine to their team instead of running it personally

If you want a straight answer about where your marketing money goes, we’re here to help.

What It’s Like To Work With Loren

Our website went from page three to #1 on Google thanks to Loren’s expertise. He’s organized, proactive, and truly invested in our success. Beyond being great at SEO, he’s a genuine partner who goes above and beyond.
Dr. Sharon Dickerson DDSFounder — Denver Holistic Dentistry

FAQs: Dental Marketing Consulting

Only if the numbers say so, and often they do not. Plenty of agencies are doing competent work against a brief nobody ever wrote properly. The more common finding is that the marketing is fine and the money is being lost between the phone ringing and the appointment being booked.

It is deliberately separate. Consulting ends with a plan you own and can hand to anyone, including the vendors you already pay. We would rather finish the engagement than stay on retainer.

They rarely do, and that gap is usually the whole problem. Reconciling the two is the first thing we do, because until a booked patient can be traced back to a channel, every budget conversation is guesswork. We set up honest tracking and hand it over, so the numbers keep telling the truth whether or not we are still involved.

The audit and the plan take three to four weeks. After that it is quarterly reviews or nothing, depending on whether you want the changes implemented. For the paid side specifically we would point you at dental PPC management, and for the wider picture, digital marketing for dentists.

Then we say so, and it costs us the upsell. That is where CRM implementation usually earns more than another campaign — one holistic dental practice found 62% of its web leads were already arriving from Google, which made the front desk, not the ad budget, the thing worth fixing.

Disclaimer: We are marketers, not dentists or accountants. Our recommendations rest on the data your systems record, and we recommend confirming that any claims or offers we help you plan meet your state dental board’s advertising rules.

Find Out What Your Marketing Is Really Doing.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting