A dental patient researching treatment options before booking

Stop Mailing. Start Answering.

Inbound marketing for dental practices. The patients worth the most to you spend weeks deciding — we make sure the answers they search for in those weeks come from your practice, not from a competitor.

Free 20 Minute Consultation with Loren

Be The Practice They Found On Their Own.

• Measured in patients who arrived already convinced, not in impressions
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Nobody Chooses An Implant From A Postcard.

A cleaning is an impulse. An implant, orthodontics or a full-mouth restoration is a decision people research for weeks — cost, recovery, alternatives, whether it hurts. A mailer reaches them on the wrong day and is in the bin by the evening.

Dental inbound rarely fails on effort. It fails because the practice publishes nothing that answers those questions, so the patient spends the whole decision reading somebody else’s website and arrives there instead.

That’s where we come in.

Free 20 Minute Consultation with Loren
Content bringing dental patients to a practice from search

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to the weeks before a patient ever calls.

1. Attract

Answer what they are actually searching

The real questions behind high-value treatment — what it costs, how long it lasts, what the alternatives are, whether it hurts — answered properly on pages that rank for them.

2. Convert

Turn the reader into a consultation

Every answer ends somewhere: a booking link, a treatment page, a comparison worth reading next. Content that informs and then invites, instead of stopping at the full stop.

3. Systemize

A practice that publishes without you

Documented topics, a dashboard you can read in five minutes, and a routine your team can run. The pipeline does not stop the month nobody has time to write.

What’s Included

  • Treatment Content That Ranks — One page per question patients actually type before a big case, written to be the best answer available rather than to hit a word count.
  • Reviews & Trust Signals — The proof a nervous patient checks before booking: reviews, before-and-afters, who does the work and what they trained in.
  • Email & Recall Sequences — The patient who read three articles and did not book yet. Sequences that stay useful until they are ready, plus recall for the ones already on your list.
  • Tracking You Can Trust — Verified end to end, so you know which article produced a booked case rather than which one got traffic. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review which topics produced consultations, decide what to write next, and agree on what to stop publishing.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
dental PPC management CRM CertifiedCRM & automation certified
dental PPC management University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
dental PPC management CRM CertifiedCRM & automation certified
dental PPC management University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
You pay to interrupt people who were not looking.
Patients arrive having already read your answer.
The practice publishes when somebody finds time.
A documented routine anyone on the team can run.
You cannot say which content produced a case.
Every booked case traces back to what they read.
You are the one writing it.
Your team publishes it without you.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
DENTAL CONTENT EXPERIENCEGeneral, cosmetic, ortho and specialty practices
A TRADITIONAL AGENCY
DENTAL CONTENT EXPERIENCEBlog posts written to a monthly quota
LRMC
WHAT GETS PUBLISHEDThe questions patients type before a big case
A TRADITIONAL AGENCY
WHAT GETS PUBLISHEDWhatever the keyword tool ranked highest
LRMC
WHAT WE COUNTBooked consultations
A TRADITIONAL AGENCY
WHAT WE COUNTPosts published
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Write For The Decision, Not The Word Count — General, cosmetic, orthodontic and specialty practices. One holistic dental practice grew 38% more new patients year over year, with 62% of its web leads arriving from Google rather than from anything mailed.
  • We Report On Consultations—Not Pageviews — Booked consultations traced back to the page that produced them. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Your Inbound Roadmap

  • 1. Discovery & Strategy Call — Your treatments, the cases you want more of, what a patient is worth over their time with you, and which decisions take them longest.
  • 2. Question & Content Audit — What your patients actually search before a big case, what you publish today, what competitors already own, and where the gap is worth filling.
  • 3. Content Plan — The pages worth writing and the order worth writing them in, mapped to how patients decide — with the copy written for you.
  • 4. Build, Launch & Verify — Pages published, internal links connected, reviews and trust signals in place, and tracking configured and tested before anyone reports a number.
  • 5. Optimize & Grow — Monthly calls with Loren where we read the numbers together and decide what to write next.

Who We Can Help

Our inbound marketing is built for practices that are:

  • Spending on mailers and getting cleanings, not cases
  • Invisible for the questions that precede big treatment
  • Publishing occasionally and seeing nothing from it
  • Watching patients research for weeks and book elsewhere
  • Ready to hand the growth engine to their team instead of running it personally

If you want patients who arrive already convinced, we’re here to help.

What It’s Like To Work With Loren

Our website went from page three to #1 on Google thanks to Loren’s expertise. He’s organized, proactive, and truly invested in our success. Beyond being great at SEO, he’s a genuine partner who goes above and beyond.
Dr. Sharon Dickerson DDSFounder — Denver Holistic Dentistry

FAQs: Inbound Marketing For Dentists

First movement around three to four months, meaningful case volume between six and twelve. Inbound is slower to start than advertising and cheaper to keep — the article that ranks this year keeps producing consultations next year without a monthly spend behind it.

No, but the good pages borrow your voice. We draft from a short conversation with whoever does the treatment, then you approve before anything publishes. Fifteen minutes of a dentist’s time turns a generic article into one nobody else could have written.

A blog written to a monthly quota is not. Pages that answer the specific questions someone asks before committing to implants or ortho are a different thing entirely — those are the weeks where the decision is actually made. We also verify the tracking end to end, so you can see which pages produced booked consultations rather than which ones got read.

It works better alongside them. Ads fill the schedule while the content matures, and the content eventually lowers what you need to spend. For the paid side see dental PPC management, and if you are not sure which channel is producing anything, start with dental marketing consulting.

They go into a sequence, not into the void. That is where email marketing earns its place — staying useful for the months a big case takes to decide, so you are still the obvious choice when they are ready.

Disclaimer: We are marketers, not dentists. We write nothing clinical without your review and avoid before-and-after claims you cannot substantiate, but we recommend confirming that any treatment content, imagery and patient stories meet your state dental board’s advertising rules and HIPAA.

Be The Answer They Find First.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting