Launching a Brand-New Website That Generated AI Leads in 19 Days
Leads From AI — Achieved in Just 19 Days After Launch
Background
Industry
- Consumer Protection Law
Opportunities
- A fresh site build created the chance to “bake in” SEO + AI visibility from day one (instead of retrofitting later)
- Clear niche positioning meant we could attract the right visitors—and convert them
Challenge
- Earn visibility fast (search + AI discovery)
- Communicate a clear niche and value proposition immediately to differentiate a brand new business
Solutions
Areas of Research
SEO / AI-Optimized Website Build
We launched a new website engineered to perform in both traditional search and AI-driven discovery. The build focused on:
- A clean site architecture that’s easy for crawlers (and people) to understand
- Hyper specific service pages
- AI-friendly clarity: plain-language positioning, scannable sections, and content blocks that AI systems can summarize accurately
Customer & Market Research to Find the Niche
- Defining the specific customer problem the business solves best (not just the service list)
- Mapping competitor patterns to uncover gaps in messaging and differentiation
- Creating positioning to differentiate ourselves from competitors
Analytics Setup to Track the Origin of Leads
To ensure we could prove where leads came from—and scale what worked—we implemented a tracking foundation built for clarity, including:
- Conversion tracking for primary lead actions (forms, calls, key clicks)
- Source attribution to identify when leads originate from AI tools and AI-assisted discovery
- Reporting structure to support ongoing optimization decisions (what’s driving leads, not just traffic)
The Numbers
Days Website Live
Generating AI Leads
Drive Leads Not Traffic
Days Website Was Live
AI Results