Filling The Gaps
A Holistic Dentistry Case Study
38% YoY Increase in New Patients
62% Of Web Leads From Google in Year One
Background
Industry
- Dentistry
Problems
- An established dentist of 25 years decided to create her own practice in Denver Colorado, after doing this she was locked into a long-term SEO and website agreement, that wasn’t showing any real ROI
- Her SEO lacked any real understanding of her patients, and what set her apart from her competitors.
- She had a lot of brand awareness and media mentions, but none of that traffic or equity was being sent back to the new practice.
Solutions
Customer Research
- Through surveys and analysis of reviews determining brand personas, and more clearly speaking to the concerns of those brand personas in all of our marketing
SEO
- Moved her reputation to the new site: We tracked down online mentions of the doctor and update those links to their website to boost traffic and Google rankings
- Show what you do (consistently): We created fresh content each month that explains their services, answers common questions, and built trust
Advanced Analytics & Tracking
- From clicks to cash: We connect the website, ads, and checkout so you can see which marketing brings real revenue
- Clear dashboard, regular check-ins: You’ll get an easy view of results and what to do next to grow
The Numbers
YoY increase in new patients
Of new customers coming from Google within 1 year of working together
Drive Leads Not Traffic
YoY increase in new patients
New customers coming from Google within 1 year of working together