Building From Zero
Turning A Psychiatry Clinic Into A National Brand
15 Patients Monthly From Google – 7 Months After Opening
1.5 Years In: Opening Their 2nd Location
Background
Industry
- Psychiatry
Opportunities
- Brand New Business
- Vision Of Growing Into a National Brand
- Not Sure How To Position Themselves
Solutions
Positioning
- By analyzing their market, competitors, and unique business strengths, we identified 3 niches they could quickly capitalize on to generate quality leads.
- We conducted initial tests to determine the most viable option and ultimately selected Holistic Psychiatry.
- Holistic Psychiatry – This focus was perfect as it
- Aligned with their brand
- Wasn’t being marketed by competitors
- Had a high local demand
- Holistic Psychiatry – This focus was perfect as it
- Once we finalized that positioning and started seeing steady lead flow, we began to move into other areas.
- For Example – TMS therapy.
SEO & Google Advertising
- We utilized SEO and Google Advertising to market these specializations.
- SEO – to drive a consistent, dependable lead flow (3 – 5 months after launching)
- Google Ads – to drive leads in the short-term (w/in 2 – 6 weeks)
The Numbers
New Patients From Google Per Month
Of Website Traffic Coming From Google
Locations 1.5 years after launching
Drive Leads Not Traffic
New Patients From Google Per Month
Of Website Traffic Coming From Google
Locations 1.5 years after launching