Paid campaigns turning clicks into paying customers

More Customers Per Dollar. Less Wasted Spend.

Facebook ads for businesses tired of paying for reach that never turns into customers. We build the targeting, creative and tracking that make the spend traceable to revenue.

Free 20 Minute Consultation with Loren

Stop Boosting Posts. Start Buying Customers.

• Every campaign measured against one number — cost per customer, not cost per click
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Writer, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Writer, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Writer, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Writer, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Your Ads Get Impressions. Your Sales Team Never Hears About It.

The dashboard shows reach, engagement and a cost per click that keeps creeping up. What it never shows is which of those clicks turned into somebody who actually paid you.

Facebook ads rarely fail on budget. They fail because the audience is too broad, the creative never gets refreshed, and conversions were never tracked properly — so nobody can tell a good campaign from an expensive one.

That’s where we come in.

Free 20 Minute Consultation with Loren
Reviewing which paid campaigns produced customers

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to the spend that has to justify itself every month.

1. Attract

Reach the people who actually buy

Audiences built from your customer data, your site behaviour and lookalikes of people who already paid — instead of an interest list that spends your budget on browsers.

2. Convert

Turn the click into a customer

Creative and landing pages tested against each other, so the ad that wins is the one that produced revenue rather than the one that got the most likes. This is where the money is made or lost.

3. Systemize

Spend that runs without you watching it

Documented campaign structure, a naming convention that survives staff changes, and a dashboard you can read in five minutes. Your team runs the account without guessing.

What’s Included

  • Audience & Targeting Strategy — Custom audiences from your customer list, retargeting off real site behaviour, and lookalikes built from buyers rather than from everyone who ever visited.
  • Creative Testing That Names A Winner — Multiple angles, hooks and formats tested in a structure that can actually tell them apart, so you learn which message sells instead of guessing which one looked nicest.
  • Conversion Tracking & The Meta Pixel — Pixel, Conversions API and offline events configured properly, so Meta optimises toward people who buy and you can see what the spend produced after iOS stripped most of the signal.
  • Tracking You Can Trust — Verified end to end, so you know the cost per customer each campaign produced and which audience is carrying it. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review what the spend earned, decide which creative to test next, and agree on what to switch off.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
Spend goes up, nobody knows what it bought.
Every dollar traces to a customer.
One ad set, one creative, running for months.
A testing structure that names a winner.
You report on reach because that is all you have.
One dashboard shows the cost per customer.
You are the one checking Ads Manager at night.
Your team runs it without you.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
PAID SOCIAL EXPERIENCELaw, healthcare, ecommerce and service businesses
A TRADITIONAL AGENCY
PAID SOCIAL EXPERIENCEOne playbook copied onto every account
LRMC
HOW THE BUDGET GETS SPENTAudiences built from people who already paid
A TRADITIONAL AGENCY
HOW THE BUDGET GETS SPENTBroad interest targeting and boosted posts
LRMC
WHAT WE COUNTCost per customer
A TRADITIONAL AGENCY
WHAT WE COUNTReach, clicks and engagement
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Buy Customers, Not Impressions — Law firms, clinics, ecommerce brands and service businesses. One psychotherapy practice improved its ad conversion rate 231% year over year. Not one playbook copied onto every account.
  • We Report on Cost Per Customer—Not Reach — Spend traced to the customers it produced. You will know what we are running, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Check Out Our Work.

Psychotherapy practice that doubled its paid conversion rate231% Better Ad Conversion RatePsychotherapy practice — year over year on paidView case study →Healthcare practice growing new patients through paid campaigns132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →Criminal defense firm getting a third of its qualified leads from ads30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →Military law firm intake that screens leads before the consultation47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →New psychiatry practice filling its schedule from zero15 New Patients A MonthPsychiatry practice — seven months after openingView case study →Psychotherapy practice that doubled its paid conversion rate231% Better Ad Conversion RatePsychotherapy practice — year over year on paidView case study →Healthcare practice growing new patients through paid campaigns132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →Criminal defense firm getting a third of its qualified leads from ads30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →Military law firm intake that screens leads before the consultation47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →New psychiatry practice filling its schedule from zero15 New Patients A MonthPsychiatry practice — seven months after openingView case study →Psychotherapy practice that doubled its paid conversion rate231% Better Ad Conversion RatePsychotherapy practice — year over year on paidView case study →Healthcare practice growing new patients through paid campaigns132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →Criminal defense firm getting a third of its qualified leads from ads30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →Military law firm intake that screens leads before the consultation47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →New psychiatry practice filling its schedule from zero15 New Patients A MonthPsychiatry practice — seven months after openingView case study →

Your Facebook Ads Roadmap

  • 1. Discovery & Strategy Call — Your margins, your best customers, your offer, and what one new customer is actually worth before anybody sets a budget.
  • 2. Account & Tracking Audit — What the account has been spending on, which audiences ever produced a customer, and whether the pixel and conversion events were ever configured correctly.
  • 3. Audience & Creative Plan — The audiences worth building and the creative angles worth testing, in the order worth testing them — with the copy and the structure written for you.
  • 4. Build, Launch & Verify — Campaigns built, audiences uploaded, pixel and Conversions API connected, and revenue tracking tested before a dollar reports a number.
  • 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide which audiences to scale, which creative to refresh and what to switch off.

Who We Can Help

Our Facebook ads services are built for businesses that are:

  • Spending on Facebook without knowing which campaign produced a customer
  • Watching cost per lead climb while the leads get worse
  • Boosting posts because nobody set up a real campaign structure
  • Running the same creative they launched with months ago
  • Ready to hand the account to their team instead of checking it personally

If you want spend you can trace back to a paying customer, we’re here to help.

What It’s Like To Work With Loren

“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy

FAQs: Facebook Ads Services

Enough to get out of the learning phase on one campaign — for most businesses that is a few thousand a month, not a few hundred. Below that, Meta never gathers the conversion data it needs to optimise, and the spend teaches you nothing. We tell you honestly if your budget is not there yet.

Traffic arrives on day one; a reliable cost per customer takes about six to eight weeks. The first few weeks buy information — which audience and which creative angle works — and the spend gets more efficient from there rather than all at once.

Usually we rebuild the structure and keep whatever has real conversion history, because that history is worth money to the algorithm. First we check whether the tracking was ever correct, since a surprising share of underperforming accounts were simply optimising toward the wrong event. We verify the tracking end to end before changing a single budget.

Both, and usually in the same account — Meta serves Facebook and Instagram from one campaign, so splitting them by hand normally just raises your cost per customer. If you want the whole Meta picture rather than a single placement, see Meta ads.

That is where CRM implementation takes over — capturing the inquiry, routing it and following up automatically, so the lead you just paid for does not sit in an inbox while somebody else calls them back first.

Yes. A psychotherapy practice improved its ad conversion rate 231% year over year, and a criminal defense firm now gets 30% of its qualified leads from paid ads.

Disclaimer: We are marketers, not lawyers. We build campaigns to Meta’s advertising policies and flag anything in a regulated category before it runs, but final responsibility for claims and compliance in your industry stays with you.

Make Your Ad Spend Accountable.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting

Proven Digital Marketing Authorities Specializing in Digital Advertising, Lead Generation, SEO and more.

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