Stop Splitting The Budget. Start Letting It Find The Buyer.
• Every campaign measured against one number — cost per customer, not cost per placement
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
You Are Running Facebook And Instagram As Two Separate Problems.
Two campaigns, two budgets, two people arguing about which one is working. Meanwhile the algorithm is being told it can only spend where you already decided the customers are — which is rarely where they turn out to be.
Meta ads rarely fail on platform choice. They fail because the budget is chopped into pieces too small to learn from, the creative is one asset resized, and the pixel was never set up to report an actual sale.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to the ad account that decides how much a customer costs you.
1. Attract
Let the budget find the buyer
One campaign across Facebook, Instagram, Reels and Stories, with audiences built from people who already paid — so Meta can spend where the conversions are instead of where you guessed they would be.
2. Convert
Give the algorithm something to work with
Enough creative angles, refreshed often enough, that the system has real choices to make. Consolidated budgets exit the learning phase faster and cost less per customer. This is where most accounts leak money.
3. Systemize
An account your team can run
Documented campaign structure, a naming convention that survives staff changes, and a dashboard you can read in five minutes. Nobody has to open Ads Manager to know how it is doing.
What’s Included
- Account Structure & Budget Consolidation — Campaigns rebuilt so the budget is big enough to learn from, with placements left open across both platforms rather than split into fragments that never exit the learning phase.
- Audience Building From Real Buyers — Custom audiences from your customer list, retargeting off real site behaviour, and lookalikes built from people who paid — not from everyone who ever visited.
- Pixel, Conversions API & Event Setup — Pixel and Conversions API configured together with offline events where they matter, so Meta optimises toward purchases and booked calls rather than whichever form fires most often.
- Tracking You Can Trust — Verified end to end, so you know the cost per customer each campaign produced and which platform is carrying it. No guessing at what is working.
- Monthly Account Reviews With Loren — Never a junior associate. We review what the spend earned, decide what to test next, and agree on what to switch off.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
META ADS EXPERIENCELaw, healthcare, wellness and service businesses
A TRADITIONAL AGENCY
META ADS EXPERIENCEOne playbook copied onto every account
LRMC
HOW THE BUDGET IS STRUCTUREDConsolidated, so it exits the learning phase
A TRADITIONAL AGENCY
HOW THE BUDGET IS STRUCTUREDSplit by platform until nothing can learn
LRMC
WHAT WE COUNTCost per customer
A TRADITIONAL AGENCY
WHAT WE COUNTCost per placement
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Run Meta As One System — Law firms, clinics, wellness and service businesses. One healthcare practice grew monthly new patients 132% year over year from paid campaigns. Not two budgets neither of which can learn.
- We Report on Cost Per Customer—Not Placements — Spend traced to the customers it produced. You will know how the budget is structured, what changed, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →
61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →
30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →
47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →
15 New Patients A MonthPsychiatry practice — seven months after openingView case study →132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →15 New Patients A MonthPsychiatry practice — seven months after openingView case study →132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →15 New Patients A MonthPsychiatry practice — seven months after openingView case study →Your Meta Ads Roadmap
- 1. Discovery & Strategy Call — Your margins, your best customers, your offer, and what one new customer is worth before anybody agrees a budget.
- 2. Account & Pixel Audit — How the budget is currently split, which campaigns ever left the learning phase, what the pixel is really recording, and how much spend went to audiences that never converted.
- 3. Structure & Creative Plan — The campaign structure worth rebuilding to, the audiences worth uploading, and the creative angles worth testing — in the order worth doing them.
- 4. Rebuild, Launch & Verify — Campaigns consolidated, audiences uploaded, pixel and Conversions API connected, and revenue tracking tested before a dollar reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide what to scale, what to refresh and what to switch off.
Who We Can Help
Our Meta ads services are built for businesses that are:
- Running Facebook and Instagram as two separate budgets
- Watching campaigns never leave the learning phase
- Reporting per platform instead of per customer acquired
- Relying on a pixel nobody has checked since it was installed
- Ready to hand the account to their team instead of checking it personally
If you want one budget you can trace back to paying customers, we’re here to help.
What It’s Like To Work With Loren
“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
FAQs: Meta Ads Management
Disclaimer: We are marketers, not lawyers. We build campaigns to Meta’s advertising policies and flag restricted categories before anything runs, but responsibility for the claims you make and the rules of your industry stays with you.
