Stop Boosting Pretty Posts. Start Buying Customers.
• Every ad measured against one number — cost per customer, not likes or reach
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Your Ad Looked Good. It Still Got Scrolled Past.
The post performed well organically, so it got put behind budget. Reach went up, saves went up, and not one of those people ended up on a call — because an ad that entertains and an ad that sells are not the same ad.
Instagram ads rarely fail on budget or targeting. Meta’s targeting is largely automated now; what still decides the outcome is the creative — how many angles you test, how often you refresh them, and whether the first two seconds earn the next ten.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to the channel where the creative does the selling.
1. Attract
Reach the people worth reaching
Custom audiences from your customer list, retargeting off real site behaviour, and lookalikes built from buyers — then broad targeting, because on Meta the creative now decides who actually sees it.
2. Convert
Earn the first two seconds
Reels, Stories and feed creative built per angle and tested against each other, so the winner is the one that produced booked customers rather than the one that got the most saves. This is where the money is made or lost.
3. Systemize
A creative engine your team can feed
A documented creative brief, a shot list your team can film on a phone, and a dashboard you can read in five minutes. New ads stop waiting on you to have an idea.
What’s Included
- Creative Strategy & Production Direction — The angles worth testing written as briefs your team can actually shoot, plus direction on hooks, captions and formats so Reels, Stories and feed each get creative built for them rather than one asset resized.
- Testing That Names A Winner — A campaign structure that can genuinely tell one angle from another, so you learn which message sells instead of guessing which one looked nicest.
- Audience, Pixel & Conversions API — Custom audiences, retargeting and lookalikes built from buyers, with the pixel and Conversions API configured properly so Meta optimises toward people who pay.
- Tracking You Can Trust — Verified end to end, so you know the cost per customer each ad produced and which angle is carrying it. No guessing at what is working.
- Monthly Creative Reviews With Loren — Never a junior associate. We review what the spend earned, decide which angle to test next, and agree on what to switch off.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
PAID SOCIAL EXPERIENCELaw, healthcare, wellness and service businesses
A TRADITIONAL AGENCY
PAID SOCIAL EXPERIENCEOne playbook copied onto every account
LRMC
WHAT WE TESTAngles and hooks, measured against revenue
A TRADITIONAL AGENCY
WHAT WE TESTColours, buttons and posting times
LRMC
WHAT WE COUNTCost per customer
A TRADITIONAL AGENCY
WHAT WE COUNTReach, saves and engagement
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Treat Creative As The Media Buy — Law firms, clinics, wellness and service businesses. One wellness retreat lifted client signups 61% in three weeks by changing what the call to action said, not what it was spent on. Not one asset resized and pushed to every placement.
- We Report on Cost Per Customer—Not Engagement — Spend traced to the customers it produced. You will know which angle is running, when we refresh it, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
61% More Clients In 3 WeeksWellness retreat — a call-to-action test, not more budgetView case study →
132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →
30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →
47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →
15 New Patients A MonthPsychiatry practice — seven months after openingView case study →61% More Clients In 3 WeeksWellness retreat — a call-to-action test, not more budgetView case study →132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →15 New Patients A MonthPsychiatry practice — seven months after openingView case study →61% More Clients In 3 WeeksWellness retreat — a call-to-action test, not more budgetView case study →132% More New Patients YoYHealthcare practice — targeted paid campaignsView case study →30% Of Qualified Leads From AdsCriminal defense firm — paid alongside local searchView case study →47 Qualified Leads A MonthMilitary law firm — intake that screens before the consultView case study →15 New Patients A MonthPsychiatry practice — seven months after openingView case study →Your Instagram Ads Roadmap
- 1. Discovery & Strategy Call — Your margins, your best customers, your offer, and what one new customer is worth before anybody sets a budget.
- 2. Account & Creative Audit — What has run so far, which angles were ever genuinely tested against each other, how quickly creative fatigued, and whether the pixel was ever configured to report a real conversion.
- 3. Creative & Audience Plan — The angles worth testing and the order worth testing them in, written as briefs your team can shoot — with the audience structure built around people who already paid.
- 4. Build, Launch & Verify — Creative briefed and shot, campaigns built per angle, pixel and Conversions API connected, and revenue tracking tested before a dollar reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide which angle to scale, which to refresh and what to switch off.
Who We Can Help
Our Instagram advertising services are built for businesses that are:
- Boosting posts that performed organically and wondering why nobody calls
- Running the same three ads they launched with months ago
- Reporting on reach and saves because nothing else was ever set up
- Sitting on real footage and photos nobody has turned into ads
- Ready to hand the account to their team instead of running it personally
If you want spend you can trace back to a booked customer, we’re here to help.
What It’s Like To Work With Loren
“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
FAQs: Instagram Advertising
Disclaimer: We are marketers, not lawyers. We build campaigns to Meta’s advertising policies and flag restricted categories before anything runs, but responsibility for the claims you make and the rules of your industry stays with you.
