Stop Arguing About The Numbers. Start Using Them.
• Every configuration measured against one number — decisions you can defend, not reports nobody opens
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
You Have GA4. You Just Do Not Believe What It Says.
Sessions look wrong. The form fills do not match the inbox. Two people pull the same report and get two different answers — so the meeting ends with a hunch instead of a decision.
GA4 rarely fails because it is installed wrong. It fails because it was migrated in a hurry, nobody defined what a conversion actually is, and the numbers were never checked against anything real.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to the one system every other decision quietly depends on.
1. Attract
Capture what actually happens
Events and conversions defined around real business actions — a booked call, a qualified form, a purchase — instead of the default clicks GA4 hands you out of the box.
2. Convert
Make the numbers agree with reality
We reconcile GA4 against your CRM, your inbox and your invoices until the numbers match. Until they do, every report built on top is just a confident-looking guess. This is the part most setups skip.
3. Systemize
Reporting your team can run
Documented event definitions, named conversions that survive staff changes, and a dashboard you can read in five minutes. Nobody has to ask you what a metric means.
What’s Included
- GA4 Setup, Migration & Repair — A property configured properly from the start, or an existing one audited and fixed: data streams, filters, retention, and the settings that quietly break historical comparisons.
- Conversion & Event Tracking That Matches The Business — The events that represent money, defined and named consistently, verified firing correctly, and marked as key events so GA4 optimises and reports around what you actually sell.
- Attribution & Channel Reporting — Traffic sources cleaned up, UTMs standardised and channel groupings corrected, so paid, organic and referral stop stealing credit from each other.
- Tracking You Can Trust — Verified end to end against your CRM and your invoices, so the numbers in GA4 hold up when somebody checks them. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review what the data is telling you, decide what to measure next, and agree on what to stop reporting.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
ANALYTICS EXPERIENCECertified in Google Analytics and Tag Manager
A TRADITIONAL AGENCY
ANALYTICS EXPERIENCEA default install and a monthly PDF
LRMC
HOW THE DATA GETS DEFINEDEvents named after what the business sells
A TRADITIONAL AGENCY
HOW THE DATA GETS DEFINEDWhatever GA4 tracked out of the box
LRMC
WHAT WE COUNTDecisions you can defend
A TRADITIONAL AGENCY
WHAT WE COUNTSessions and bounce rate
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Fix The Data First, Then Report On It — Law firms, clinics, ecommerce brands and service businesses. One psychotherapy practice could finally see that its organic traffic had risen 209% year over year, because the tracking was fixed first. Not a default install and a monthly PDF.
- We Report on Decisions—Not Sessions — Numbers checked against your CRM before anyone builds a chart on them. You will know what we are measuring, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
209% More SEO TrafficPsychotherapy practice — measured year over yearView case study →
62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →
47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own metricView case study →
132% More New Patients YoYHealthcare practice — growth traced to its sourceView case study →
30% Of Qualified Leads From AdsCriminal defense firm — channel contribution made visibleView case study →209% More SEO TrafficPsychotherapy practice — measured year over yearView case study →62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own metricView case study →132% More New Patients YoYHealthcare practice — growth traced to its sourceView case study →30% Of Qualified Leads From AdsCriminal defense firm — channel contribution made visibleView case study →209% More SEO TrafficPsychotherapy practice — measured year over yearView case study →62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own metricView case study →132% More New Patients YoYHealthcare practice — growth traced to its sourceView case study →30% Of Qualified Leads From AdsCriminal defense firm — channel contribution made visibleView case study →Your GA4 Roadmap
- 1. Discovery & Strategy Call — Your business model, the actions that make you money, and the decisions you keep having to make without a number behind them.
- 2. GA4 & Tracking Audit — What the property is actually recording today, which events fire and which quietly do not, how the channels are grouped, and where the numbers stop matching reality.
- 3. Measurement Plan — The events and conversions worth tracking and the order worth building them in, named consistently and mapped to how your business makes money — documented so it survives you.
- 4. Build, Verify & Reconcile — Tracking implemented, every event tested firing, and GA4 reconciled against your CRM and invoices before anyone reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide what to measure next and what to stop reporting.
Who We Can Help
Our GA4 consulting is built for businesses that are:
- Looking at GA4 numbers nobody in the room actually believes
- Unable to say which channel produced last month’s revenue
- Still living with a rushed migration from the old Universal Analytics
- Counting every form fill as a conversion, including the spam
- Ready to hand the reporting to their team instead of pulling it personally
If you want numbers that hold up when somebody questions them, we’re here to help.
What It’s Like To Work With Loren
“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
FAQs: GA4 Consulting
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