Stop Guessing What Is Firing. Start Knowing.
• Every tag measured against one thing — whether it earns its place, not whether it loads
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here
A Couple Of Founders We’ve Helped
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Nobody Knows What Half The Tags On Your Site Actually Do.
The container has thirty-odd tags in it. A few were added by an agency that left, two fire twice, one has been broken since the site was redesigned, and nobody wants to be the person who deletes the wrong one.
Tag Manager rarely fails because it is hard. It fails because it gets treated as a place to paste snippets rather than a system — no data layer, no naming, no documentation, and no one accountable for what is in it.
That’s where we come in.
Free 20 Minute Consultation with Loren
How It Works — The Method
Attract → Convert → Systemize
The same three-part path from owner-dependent to owner-optional, applied to the layer everything else measures through.
1. Attract
Capture events at the source
A proper data layer built with your developer, so events carry the values that matter — the service booked, the plan chosen, the order total — instead of being guessed at from a button’s text.
2. Convert
Send clean signal to every platform
One event, defined once, sent correctly to GA4, Google Ads and Meta, so the platforms stop reporting three different numbers for the same conversion. This is where most reporting arguments actually start.
3. Systemize
A container your team can maintain
Naming conventions, folders, documentation and versioning your team can follow, plus a dashboard you can read in five minutes. Adding a tag stops being a phone call to you.
What’s Included
- Container Setup, Audit & Cleanup — Every tag, trigger and variable inventoried: what it does, what it costs in page speed, whether it still fires, and whether anybody still needs it. Then we remove what nobody can justify.
- Data Layer Design & Implementation — A documented data layer specification your developer can implement once, so tracking survives the next redesign instead of breaking silently the day it launches.
- Server-Side Tagging & Consent Mode — Where it is worth it, tags moved server-side for better data quality and page speed, with consent mode configured so tracking respects the banner rather than ignoring it.
- Tracking You Can Trust — Verified end to end, so you know every tag fires once, on the right page, with the right value. No guessing at what is working.
- Monthly Strategy Calls With Loren — Never a junior associate. We review what changed on the site, decide what needs new tracking, and agree on what to remove.
A Couple Of Certifications
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityGoogle Analytics Advanced UserAdvanced tools to drive salesCXL Digital Psychology & Behavioral DesignConsumer psychology programCXL Applied NeuromarketingApplied consumer neuroscienceGoogle Ads Certified5 areas of Google advertisingSemrush Agency PartnerCurrent certified agency partnerSemrush Certified6+ areas of search marketingMeta / Facebook Ads CertifiedCertified digital marketing associateHubSpot Inbound MarketingInbound marketing certifiedGoHighLevel CRM CertifiedCRM & automation certifiedGoHighLevel University CertifiedGo High Level UniversityTransformation: Before → After
Before — owner-dependent
After — owner-optional
LRMC vs. A Traditional Agency
LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
TAGGING EXPERIENCECertified in Google Analytics and Tag Manager
A TRADITIONAL AGENCY
TAGGING EXPERIENCESnippets pasted straight into the theme
LRMC
HOW EVENTS GET DEFINEDA data layer built with your developer
A TRADITIONAL AGENCY
HOW EVENTS GET DEFINEDGuessed from whatever the button says
LRMC
WHAT WE COUNTTags that earn their place
A TRADITIONAL AGENCY
WHAT WE COUNTTags that load
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months
Stop Guessing. Start Growing.
- We Treat The Container As A System — Law firms, clinics, ecommerce brands and service businesses. One military law firm got dedicated tracking for its highest-value form submissions, and lead quality finally became a number instead of an impression. Not snippets pasted into the theme.
- We Report on Data You Can Act On—Not Tags Installed — Every event verified firing once, with the right value, on the right page. You will know what we are tracking, when, and exactly why—no black boxes.
- No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.
Check Out Our Work.
47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →
First Client In 19 DaysLemon law firm — lead-source tracking built in at launchView case study →
62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →
30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →
132% More New Patients YoYHealthcare practice — growth traced to its sourceView case study →47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →First Client In 19 DaysLemon law firm — lead-source tracking built in at launchView case study →62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →132% More New Patients YoYHealthcare practice — growth traced to its sourceView case study →47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →First Client In 19 DaysLemon law firm — lead-source tracking built in at launchView case study →62% Of Web Leads From GoogleHolistic dentistry — channel contribution measured, not assumedView case study →30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →132% More New Patients YoYHealthcare practice — growth traced to its sourceView case study →Your Tag Manager Roadmap
- 1. Discovery & Strategy Call — The actions that make you money, the platforms that need to know about them, and the decisions currently being made without a number behind them.
- 2. Container & Tag Audit — Every tag, trigger and variable inventoried: what fires, what double-fires, what has been broken since the last redesign, and what is costing page speed for nothing.
- 3. Measurement & Data Layer Plan — The events worth capturing, named consistently, written up as a specification your developer can implement — so it is documented before anyone touches the container.
- 4. Build, Test & Verify — Tags built in a workspace, tested in preview mode, checked against each platform’s own reporting, and published with version notes before anyone reports a number.
- 5. Optimize & Grow — Monthly strategy calls with Loren where we review what changed on the site, decide what needs tracking next, and agree on what to retire.
Who We Can Help
Our Google Tag Manager services are built for businesses that are:
- Looking at a container nobody has audited since it was created
- Getting different conversion counts from GA4, Google Ads and Meta
- Discovering tracking broke weeks after a site redesign went live
- Pasting scripts into the theme because nobody owns the container
- Ready to hand tagging to their team instead of doing it personally
If you want tracking that survives your next redesign, we’re here to help.
What It’s Like To Work With Loren
“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy
FAQs: Google Tag Manager
Disclaimer: We are marketers, not lawyers. We configure consent mode and standard privacy settings, but we recommend confirming that your cookie banner, tag firing rules and data handling meet GDPR, CCPA and any rules specific to your industry.
