One client opening for Q4 2026 — work directly with Loren. Book a call .

A dental practice schedule filling from paid search

Fewer Clicks. More Booked Chairs.

Google Ads for dental practices that are tired of paying for traffic. We run to a cost per booked patient — filtering out the price shoppers and the 2am emergencies you were never going to treat.

Free 20 Minute Consultation with Loren

Pay For Patients, Not For Clicks.

• Measured in booked appointments, not in clicks or impressions
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Your Ads Are Working. Your Schedule Isn’t Full.

The dashboard shows clicks climbing and cost per click dropping, and the front desk still has gaps on Thursday. The budget went to people comparing prices, people outside your insurance, and an emergency at midnight you could never have taken.

Dental PPC rarely fails on bidding. It fails because nobody filters before the click and nobody tracks the phone — so the account optimises toward whoever clicks most, not whoever books.

That’s where we come in.

Free 20 Minute Consultation with Loren
Google Ads campaigns booking new dental patients

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to the ad budget that decides who walks through the door.

1. Attract

Show up for the treatments you want

Campaigns built around the procedures that pay for the practice — implants, ortho, cosmetic — not a single campaign bidding on every dental term in the county.

2. Convert

Filter before you pay for the click

Ad copy that names the insurance you take, the treatments you do and the hours you keep, so the people who cannot become patients scroll past instead of costing you money.

3. Systemize

A schedule that fills without you watching

Documented campaigns, call tracking your front desk actually uses, and a dashboard you can read in five minutes. Nobody has to log into Google Ads to know what happened.

What’s Included

  • Treatment-Level Campaigns — Separate campaigns and budgets per procedure, so the implant patients you want are not competing with cleaning enquiries for the same spend.
  • Negative Keywords & Filtering — The searches that drain a dental account — free, cheap, salary, schools, jobs, emergencies you do not handle — removed before they cost you anything.
  • Call Tracking That Names The Source — Dental patients phone. Every call recorded against the campaign and keyword that produced it, so you know which ads booked chairs and which only rang.
  • Tracking You Can Trust — Verified end to end, so you know the cost of a booked patient rather than the cost of a click. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review which treatments the ads booked, decide where the budget moves next, and agree on what to switch off.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
GoHighLevel CRM CertifiedCRM & automation certified
GoHighLevel University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
Budget goes to whoever clicks the most.
Budget goes to the treatments that pay.
The front desk fields calls you cannot serve.
Callers already know your hours and insurance.
You cannot say which ad booked a patient.
Every booking is traced to its campaign.
You are the one watching the account.
Your team reads one dashboard instead.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
DENTAL ADS EXPERIENCEGeneral, cosmetic, ortho and specialty practices
A TRADITIONAL AGENCY
DENTAL ADS EXPERIENCEOne campaign for every dental keyword
LRMC
HOW THE BUDGET IS SPLITBy treatment and what a patient is worth
A TRADITIONAL AGENCY
HOW THE BUDGET IS SPLITBy whatever is getting the cheapest clicks
LRMC
WHAT WE COUNTBooked patients
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Optimise For Chairs, Not Clicks — General, cosmetic, orthodontic and specialty practices. One holistic dental practice grew 38% more new patients year over year, with 62% of its web leads coming from Google.
  • We Report On Bookings—Not Click Volume — Booked patients traced back to the campaign and keyword that produced them. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Check Out Our Work.

38% More New Patients YoY38% More New Patients YoYHolistic dentistry — 62% of web leads from GoogleView case study →Healthcare practice growing monthly new patients from Google Ads132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →New psychiatry practice using ads for immediate inquiries15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →Criminal defense firm buying only conversion-ready searches30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →47 Qualified Leads A Month47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →38% More New Patients YoY38% More New Patients YoYHolistic dentistry — 62% of web leads from GoogleView case study →Healthcare practice growing monthly new patients from Google Ads132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →New psychiatry practice using ads for immediate inquiries15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →Criminal defense firm buying only conversion-ready searches30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →47 Qualified Leads A Month47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →38% More New Patients YoY38% More New Patients YoYHolistic dentistry — 62% of web leads from GoogleView case study →Healthcare practice growing monthly new patients from Google Ads132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →New psychiatry practice using ads for immediate inquiries15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →Criminal defense firm buying only conversion-ready searches30% Of Qualified Leads From AdsCriminal defense firm — high-intent, conversion-ready searchesView case study →47 Qualified Leads A Month47 Qualified Leads A MonthMilitary law firm — form qualifiers cut wasted consultsView case study →

Your Dental PPC Roadmap

  • 1. Discovery & Strategy Call — Your treatments, the patients you want more of, the insurance you take, and what one new patient is actually worth over their time with you.
  • 2. Account & Call Audit — What the account is spending on today, which searches are wasting budget, and what happens to a call once the phone rings.
  • 3. Campaign Blueprint — The campaigns worth running and the order worth building them in, mapped to the treatments that pay — with the ad copy written for you.
  • 4. Build, Launch & Verify — Campaigns built, negatives loaded, call tracking connected and conversions tested before anyone reports a number.
  • 5. Optimize & Grow — Monthly calls with Loren where we read the numbers together and decide where the budget moves next.

Who We Can Help

Our dental PPC management is built for practices that are:

  • Paying for clicks that never become appointments
  • Fielding calls about insurance they do not take
  • Unable to say which ad produced a booked patient
  • Spending the same budget on cleanings and implants
  • Ready to hand the growth engine to their team instead of running it personally

If you want booked patients you can trace back to an ad, we’re here to help.

What It’s Like To Work With Loren

“
Our website went from page three to #1 on Google thanks to Loren’s expertise. He’s organized, proactive, and truly invested in our success. Beyond being great at SEO, he’s a genuine partner who goes above and beyond.
Dr. Sharon Dickerson DDSFounder — Denver Holistic Dentistry

FAQs: Dental PPC Management

Start from what a patient is worth, not from a budget someone suggested. If an implant case is worth several thousand and you convert one in six consultations, the maths tells you what a click can cost. We work that out with you before touching the account.

Because nothing is filtering them. Most dental accounts run without a serious negative keyword list, so the budget pays for students, job seekers, price shoppers and emergencies you do not handle. That cleanup is usually the first thing we do and the fastest saving.

It breaks most setups, which is why so many practices cannot prove anything. We connect call tracking to the campaign and keyword, and verify the tracking end to end, so a booked patient is attributed to the ad that produced them.

Both, in that order of patience. Ads fill the schedule now; search visibility is what you stop paying for later. We handle the paid side through our Google Ads work, and the organic side alongside it — see digital marketing for dentists.

It is usually the fastest option you have. That is where Google Ads earns its place for a practice with no reviews and no rankings yet — a psychiatry practice that opened with paid search was averaging 15 new patients a month within seven months.

Yes. A TMS clinic reached 132% more monthly new patients from Google Ads, and a holistic dental practice grew 38% more new patients year over year.

Disclaimer: We are marketers, not dentists. We follow Google’s healthcare advertising policies and standard call-recording practice, but we recommend confirming that your ad claims, offers and patient communications meet your state dental board’s advertising rules and HIPAA.

Fill The Chairs, Not The Click Report.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting