A paid search account sized to a psychiatry practice’s open evaluation slots

Your Calendar Sets The Budget.

Google Ads management for psychiatrists. We size the account to the evaluation slots you actually have open, fill them, and pull the spend back when the panel is full — instead of billing a flat budget forever.

Free 20 Minute Consultation with Loren

Spend To Your Openings. Not To A Retainer.

• Budget paced to the evaluation slots you have open this month
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Ads Don’t Fail On Clicks. They Fail On Capacity.

A psychiatrist has a fixed number of evaluation slots each week. An agency running a flat monthly budget will happily spend past them — and every dollar after the last open slot buys an inquiry somebody has to turn away.

The account itself is small. It is the pacing, the screening and the honesty about capacity that decide whether paid search is profitable for a single prescriber or an expensive way to build a waitlist.

That’s where we come in.

Free 20 Minute Consultation with Loren
Google Ads campaign screening inquiries before a psychiatrist’s phone rings

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to a paid search account that has to respect a real limit on how many patients you can see.

1. Attract

Show up only for what you treat

Exact-match intent, tight geography and a negative keyword list built from your own search terms report — so the account stops bidding on stimulant requests, crisis searches and therapy-only queries you do not take.

2. Convert

Screen before the click costs you

Ad copy and landing pages that state insurance, telehealth states, ages served and what you prescribe up front. The inquiry that arrives has already read the terms — which is what turns a call into a booked evaluation instead of ten minutes spent ending it.

3. Systemize

Pace the spend to open slots

Budgets tied to how many evaluations you actually have open, call call tracking that proves which keyword produced a booking, and a monthly decision to push, hold or pause — documented so it is not guesswork.

What’s Included

  • Capacity-Matched Campaign Build — A small, tightly targeted search account sized to your open evaluation slots, not to a budget somebody picked because it sounded like a round number.
  • Negative Keyword & Search Term Management — Ongoing review of what people actually typed, so the account stops paying for stimulant seekers, emergencies, therapy-only queries and job hunters.
  • Pre-Qualifying Ad Copy & Landing Pages — Insurance, telehealth states, ages served and what you prescribe, stated before the click, so the calls you get are ones you can accept.
  • Call Tracking & Conversion Verification — Verified end to end, so you know which keyword produced a booked evaluation and which only produced a ringing phone. No guessing at what is working.
  • Monthly Strategy Calls With Loren — Never a junior associate. We read the numbers together and decide whether to push the spend, hold it, or switch the account off while you catch up.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
SEO for psychiatrists CRM CertifiedCRM & automation certified
SEO for psychiatrists University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
SEO for psychiatrists CRM CertifiedCRM & automation certified
SEO for psychiatrists University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
The budget is a flat number nobody revisits.
Spend moves with the slots you have open.
Reception screens every caller by hand.
The ad states the terms before anyone calls.
You cannot say which keyword booked a patient.
Call call tracking ties each booking to its search.
You pause ads by switching the account off.
The account throttles itself as the panel fills.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
PAID SEARCH EXPERIENCEPsychiatry, therapy, dentistry and regulated healthcare
A TRADITIONAL AGENCY
PAID SEARCH EXPERIENCEThe same campaign build for every vertical
LRMC
HOW THE BUDGET IS SETPaced to the evaluation slots you have open
A TRADITIONAL AGENCY
HOW THE BUDGET IS SETA flat monthly spend, whatever your capacity
LRMC
WHAT WE COUNTBooked evaluations
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Manage Accounts, Not Ad Spend — Psychiatry, therapy, dentistry and regulated healthcare. One healthcare practice grew new patients 132% year over year on paid search, from an account small enough to read in one sitting. Not the same campaign build applied to every vertical.
  • We Report On Booked Evaluations—Not Clicks — Every booking traced back to the keyword that produced it. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Check Out Our Work.

Psychiatric care practice growing new patients with Google Ads132% More New Patients YoYHealthcare practice — new patients from paid searchView case study →Solo psychiatry practice filling its schedule from zero15 New Patients A MonthPsychiatry practice — a schedule built from zeroView case study →Paid search sized to what the practice could take on30% Of Qualified Leads From AdsPaid search sized to real capacityView case study →Testing what happens after someone clicks the ad61% More Clients In 3 WeeksWellness practice — one change after the clickView case study →Practice growth without adding provider hours203% More Website LeadsTherapy practice — plus 153% more new patientsView case study →Psychiatric care practice growing new patients with Google Ads132% More New Patients YoYHealthcare practice — new patients from paid searchView case study →Solo psychiatry practice filling its schedule from zero15 New Patients A MonthPsychiatry practice — a schedule built from zeroView case study →Paid search sized to what the practice could take on30% Of Qualified Leads From AdsPaid search sized to real capacityView case study →Testing what happens after someone clicks the ad61% More Clients In 3 WeeksWellness practice — one change after the clickView case study →Practice growth without adding provider hours203% More Website LeadsTherapy practice — plus 153% more new patientsView case study →Psychiatric care practice growing new patients with Google Ads132% More New Patients YoYHealthcare practice — new patients from paid searchView case study →Solo psychiatry practice filling its schedule from zero15 New Patients A MonthPsychiatry practice — a schedule built from zeroView case study →Paid search sized to what the practice could take on30% Of Qualified Leads From AdsPaid search sized to real capacityView case study →Testing what happens after someone clicks the ad61% More Clients In 3 WeeksWellness practice — one change after the clickView case study →Practice growth without adding provider hours203% More Website LeadsTherapy practice — plus 153% more new patientsView case study →

Your Paid Search Roadmap

  • 1. Discovery & Strategy Call — What you treat and what you don’t, which insurance you take, which states you are licensed in, and how many new evaluations you can realistically absorb each month.
  • 2. Account & Capacity Audit — What the current account bids on, what people actually searched before they called, how many of those inquiries you could accept, and what an accepted patient is worth.
  • 3. Campaign Blueprint — The keywords worth paying for, the ones to exclude outright, the geography and hours to run, and a monthly budget tied to your open slots — with the ad copy written for you.
  • 4. Build, Launch & Verify — Campaigns built in your own Google Ads account, call call tracking connected, conversions configured and tested before anyone reports a number.
  • 5. Optimize & Grow — Monthly strategy calls with Loren where we read the numbers together and decide whether to expand the spend, hold it, or pull it back while you catch up.

Who We Can Help

Our Google Ads management for psychiatrists is built for practices that are:

  • Paying for clicks from people they cannot prescribe for
  • Running a flat monthly budget nobody has revisited in a year
  • Fielding calls about stimulants, therapy or crises they don’t handle
  • Unable to say which keyword produced a booked evaluation
  • Ready to move spend up and down with real capacity

If you want paid search that respects how many patients you can actually see, we’re here to help.

What It’s Like To Work With Loren

“
The LRoss Marketing team has been huge in helping us drive consistent leads from our website. Through best practices, consumer insights & continuous testing we’ve been able to turn the site into a lead-generating machine!
Isaac ArchuletaWriter, Speaker & Founder of iAmClinic LGBTQIA+ Therapy

FAQs: Google Ads Management For Psychiatrists

Less than most agencies will quote you. A single prescriber with four or five open evaluation slots a week does not need a five-figure budget — they need a small account that wins the searches they can serve. We size the budget to your openings and revisit it every month, the same way we run paid search for any practice.

We pull the spend back, or pause it. That is the point of managing to capacity instead of to a retainer. Paying for inquiries you have to decline costs you twice — once for the click, and again for the staff time spent turning someone away. When the panel reopens, so does the account.

Largely, yes. Insurance accepted, telehealth states, ages served and whether you prescribe controlled substances all go in the ad copy and above the fold on the landing page. It lowers click volume on purpose, and raises the share of calls you can accept. We verify it with call tracking so you can see which searches became booked evaluations rather than just calls.

Often, yes. Cash-pay searches are less contested than insurance ones, and naming the fee up front removes most of the wasted calls. Ads also answer the question fastest — you learn in three weeks what SEO for psychiatrists takes three quarters to tell you. Most practices end up running both, and the wider plan is covered in digital marketing for psychiatrists.

That is where CRM implementation takes over — capturing the inquiry, routing it to the right person and tagging where it came from, so a booked evaluation can be traced back to the keyword that paid for it instead of disappearing into a voicemail box. The follow-up itself runs on automated sequences.

Yes. A healthcare practice running targeted Google Ads grew new patients 132% year over year, and a psychiatry practice that opened from zero reached 15 new patients a month within seven months.

Disclaimer: We are marketers, not clinicians or attorneys. We build to Google’s healthcare advertising policies and standard consent practices, but we recommend confirming ad claims and patient-facing copy with your own compliance counsel.

Fill The Slots You Have Open.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting

Proven Digital Marketing Authorities Specializing in Digital Advertising, Lead Generation, SEO and more.

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