One client opening for Q4 2026 — work directly with Loren. Book a call .

A mental health practice calendar filling from approved Google Ads

Policy Cleared. Calendar Filled.

Google Ads for mental and behavioral health practices. This is one of the most restricted categories on the platform — we get the account approved, keep it approved, and run it to a cost per booked client.

Free 20 Minute Consultation with Loren

Ads That Stay Live And Stay Full.

• Built around Google’s healthcare policies, not discovered by them later
• Work directly with Loren — 10+ years, never a junior associate
• No contracts — month-to-month, because results should keep you here

A Couple Of Founders We’ve Helped

Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert
Dr. Sharon Dickerson
Founder — Denver Holistic Dentistry
Mark Sawicki
Founder — Sawicki Law & Bye Lemon
Isaac Archuleta
Founder — iAmClinic & iAmCouncil
Lance Wood
Founder — Military Trial Defenders
Michelle Novello
Founder — Ink B Gone & Age B Gone
Kate Harline
Founder — Therapy Collective
Oliver Glozik
Founder — Harmonica Ayahuasca Retreat
Dr. Alexandria Kurtz
Founder — Meah Modern Psychiatry
Maira Holzmann
Founder — Somatic Therapy Partners
Nathaniel Gilbert
Founder — Law Offices Of Nathaniel Gilbert

Your Ads Keep Getting Disapproved. Or Worse, They Run And Nothing Books.

Behavioral health sits under Google’s healthcare and medications policies, with targeting restrictions on top and LegitScript certification required for addiction services. Accounts get suspended for wording nobody flagged, and the ones that survive often pay for clicks from people you cannot treat.

Mental health advertising rarely fails on budget. It fails because the account was built like any other, so it either trips a policy nobody read or spends the month on searches that were never going to become a first appointment.

That’s where we come in.

Free 20 Minute Consultation with Loren
Google Ads campaigns booking new clients for a therapy practice

How It Works — The Method

Attract → Convert → Systemize

The same three-part path from owner-dependent to owner-optional, applied to a channel where approval comes before performance.

1. Attract

Get approved and stay approved

Ad copy, landing pages and account structure written against Google’s healthcare and medications policies from the start — including LegitScript where addiction services are involved.

2. Convert

Pay only for people you can treat

Insurance, age range, modality and location stated in the ad itself, plus negative keywords for the searches that drain behavioral health accounts, so the wrong click never costs you.

3. Systemize

A calendar that fills without you watching

Documented campaigns, call and form tracking your front desk actually uses, and a dashboard you can read in five minutes. Nobody has to log into Google Ads to know what happened.

What’s Included

  • Policy & Compliance Build — Account, ad copy and landing pages built to Google’s healthcare and medications policies, with LegitScript certification handled where addiction services require it.
  • Intent-Level Campaigns — Separate campaigns per service and per level of care, so an assessment enquiry is not competing for budget with someone searching for inpatient treatment.
  • Negative Keywords & Filtering — The searches that quietly drain behavioral health accounts — free, jobs, degree, hotline, crisis lines you do not staff — removed before they cost you anything.
  • Tracking You Can Trust — Verified end to end, so you know the cost of a booked client rather than the cost of a click. Configured so protected information never reaches a third-party tool.
  • Monthly Strategy Calls With Loren — Never a junior associate. We review what the ads actually booked, decide where budget moves next, and agree on what to switch off.

A Couple Of Certifications

Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
SEO for psychiatrists CRM CertifiedCRM & automation certified
SEO for psychiatrists University CertifiedGo High Level University
Google Analytics Advanced UserAdvanced tools to drive sales
CXL Digital Psychology & Behavioral DesignConsumer psychology program
CXL Applied NeuromarketingApplied consumer neuroscience
Google Ads Certified5 areas of Google advertising
Semrush Agency PartnerCurrent certified agency partner
Semrush Certified6+ areas of search marketing
Meta / Facebook Ads CertifiedCertified digital marketing associate
HubSpot Inbound MarketingInbound marketing certified
SEO for psychiatrists CRM CertifiedCRM & automation certified
SEO for psychiatrists University CertifiedGo High Level University

Transformation: Before → After

Before — owner-dependent
After — owner-optional
Ads get disapproved and nobody knows why.
The account is built to the policy from day one.
Budget goes to clicks you cannot accept.
The ad states insurance, age range and modality.
You cannot say which ad booked a client.
Every booking is traced to its campaign.
You are the one watching the account.
Your team reads one dashboard instead.

LRMC vs. A Traditional Agency

LRMCWHAT YOU GET
A traditional agency
LRMC
WORK 1:1 WITH AN EXPERTYes — always Loren
A TRADITIONAL AGENCY
WORK 1:1 WITH AN EXPERTUsually a junior associate
LRMC
BEHAVIORAL HEALTH ADS EXPERIENCETherapy, psychiatry, TMS and treatment centres
A TRADITIONAL AGENCY
BEHAVIORAL HEALTH ADS EXPERIENCEThe same account structure used in any industry
LRMC
HOW POLICY IS HANDLEDBuilt into the account before launch
A TRADITIONAL AGENCY
HOW POLICY IS HANDLEDDiscovered when the ads get suspended
LRMC
WHAT WE COUNTBooked clients
A TRADITIONAL AGENCY
WHAT WE COUNTClicks and impressions
LRMC
MONTHLY STRATEGY CALLSIncluded
A TRADITIONAL AGENCY
MONTHLY STRATEGY CALLSUsually lacks insight
LRMC
CONTRACTNo long-term contract
A TRADITIONAL AGENCY
CONTRACTLocked in 6–12 months

Stop Guessing. Start Growing.

  • We Build For Approval First, Performance Second — Therapy practices, psychiatry, TMS clinics and treatment centres. One TMS clinic reached 132% more monthly new patients from Google Ads, and a psychiatry practice opening from scratch averaged 15 new patients a month within seven months.
  • We Report On Booked Clients—Not Click Volume — Booked appointments traced back to the campaign and keyword that produced them. You will know what we are doing, when, and exactly why—no black boxes.
  • No Contracts. Period. — We don’t lock you in because we don’t need to. Results keep our clients around—not fine print. If we’re not delivering, you can walk away anytime.

Check Out Our Work.

Healthcare practice growing monthly new patients from Google Ads132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →New psychiatry practice using ads for immediate inquiries15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →Wellness retreat that lifted conversions with a call-to-action test61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →203% More Website Leads203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →Psychotherapy practice more than tripling its organic traffic209% More SEO TrafficPsychotherapy practice — year over yearView case study →Healthcare practice growing monthly new patients from Google Ads132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →New psychiatry practice using ads for immediate inquiries15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →Wellness retreat that lifted conversions with a call-to-action test61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →203% More Website Leads203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →Psychotherapy practice more than tripling its organic traffic209% More SEO TrafficPsychotherapy practice — year over yearView case study →Healthcare practice growing monthly new patients from Google Ads132% More New Patients YoYHealthcare practice — monthly new patients from Google AdsView case study →New psychiatry practice using ads for immediate inquiries15 New Patients A MonthPsychiatry practice — Ads for immediate inquiries, SEO for the long runView case study →Wellness retreat that lifted conversions with a call-to-action test61% More Clients In 3 WeeksWellness retreat — a call-to-action test after the clickView case study →203% More Website Leads203% More Website LeadsSomatic therapy practice — plus 153% more new patientsView case study →Psychotherapy practice more than tripling its organic traffic209% More SEO TrafficPsychotherapy practice — year over yearView case study →

Your Paid Search Roadmap

  • 1. Discovery & Strategy Call — What you treat, who you can accept, the plans you take, and what one new client is actually worth across their course of care.
  • 2. Policy & Account Audit — What the account is spending on today, which searches are wasting budget, and every place the ads, the site or the forms would fail a policy review.
  • 3. Campaign Blueprint — The campaigns worth running and the order worth building them in, mapped to level of care — with the ad copy written for you and checked against policy.
  • 4. Build, Launch & Verify — Campaigns built, negatives loaded, call and form tracking connected, and conversions tested before anyone reports a number.
  • 5. Optimize & Grow — Monthly calls with Loren where we read the numbers together and decide where budget moves next.

Who We Can Help

Our Google Ads management is built for practices that are:

  • Getting ads disapproved or the account suspended
  • Paying for clicks from people they cannot treat
  • Unable to say which ad produced a booked client
  • Opening with no reviews or rankings and needing clients now
  • Ready to hand the growth engine to their team instead of running it personally

If you want booked clients you can trace back to an ad, we’re here to help.

What It’s Like To Work With Loren

“
Loren gets long lasting results. He doesn’t make bold, empty promises that you sometimes see in this space. He just delivers solid, impactful results. I have used him and referred him a number of times. He drastically increased the traffic to my site.
Matt KriegerGoogle review

FAQs: Google Ads For Mental Health

Yes, within the rules. Therapy, psychiatry and TMS run under Google’s healthcare and medications policies, which govern wording, targeting and what a landing page may claim. Addiction and recovery services additionally require LegitScript certification before the ads can serve at all. None of it is optional, and all of it is workable.

Usually. Most suspensions come from a fixable cause — a claim on the landing page, a restricted term in the copy, a missing certification, or a mismatch between what the ad promises and what the page delivers. We audit for the actual trigger, fix it, and file the appeal rather than guessing and resubmitting.

By saying the disqualifying things in the ad itself — the plans you take, the ages you see, the modality, the location — and by building a real negative keyword list. The click you never pay for is the cheapest saving in the account. We also verify the tracking end to end, so a booked client is attributed to the ad that produced them rather than counted as a form fill.

As well, in that order of patience. Ads fill the calendar now; search visibility is what you stop paying for later. For the organic side in this category see SEO for psychiatrists, and for the wider mix, digital marketing for psychiatrists.

It is if it is configured that way. We keep protected information out of every third-party tool and avoid remarketing lists built from health interest. That configuration is part of the tracking setup we hand over, not an afterthought bolted on later.

Yes. A TMS clinic reached 132% more monthly new patients from Google Ads, and a psychiatry practice that opened with paid search averaged 15 new patients a month within seven months.

Disclaimer: We are marketers, not clinicians. We build to Google’s healthcare and medications policies and keep protected information out of analytics, but we recommend confirming that your ad claims, intake forms and client communications meet your state licensing board’s rules, HIPAA, and any certification your services require.

Fill The Calendar, Not The Click Report.

Free 20 Minute Consultation with Loren
Loren Ross, founder of LRoss Marketing Consulting