Technologies

The platforms and tools we work in — and what we fix on each one.

Website Platforms

Shopify

Shopify quietly creates a second URL for every collection and variant, and most product copy arrives straight from the supplier. We fix both, so the catalogue starts earning orders that don’t cost a click.

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WordPress

Eleven years of WordPress work, and almost none of it is plugin settings. We fix the theme, the internal structure and the content, so pages load fast and rank for what people actually type.

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Squarespace

Squarespace decides a lot for you, and some of those defaults quietly cost rankings. We work inside the limits — structure, metadata, page speed — so the traffic you do get is worth having.

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Wix

Wix’s built-in SEO tools stop at the basics. We go past them — site structure, metadata and load speed — so visits turn into inquiries instead of bounces.

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Google Tools

Google Tag Manager

Broken tracking turns every report into a guess. We rebuild your Tag Manager setup so the right events fire once, cleanly, and you can finally see which channel produced the lead.

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Google Analytics

GA4 out of the box measures the wrong things. We configure it around your actual conversions — forms, calls, bookings — so the numbers you report are numbers you can act on.

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Google Advertising

Google Ads is not a brand exercise. It puts you in front of people typing exactly what you sell, today — and we run it to a cost per inquiry, not a cost per click.

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Google Shopping

Your feed is the product page Google actually reads. We fix its structure, then run the paid and organic sides together — our Google Shopping Ads Agency and Google Shopping SEO work as one, so placement improves while the cost per click comes down.

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Check Out Our Work.

New site engineered to be found from launchFirst Client In 19 DaysNew site built to be found from day oneView case study →Military law firm tracking lead quality as a dedicated KPI47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →Criminal defense firm able to see each channel’s share of leads30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Retail brand earning a thousand monthly visits from search1,000+ Monthly Visits From GoogleMulti-location retail brand — organic, not paidView case study →New site engineered to be found from launchFirst Client In 19 DaysNew site built to be found from day oneView case study →Military law firm tracking lead quality as a dedicated KPI47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →Criminal defense firm able to see each channel’s share of leads30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Retail brand earning a thousand monthly visits from search1,000+ Monthly Visits From GoogleMulti-location retail brand — organic, not paidView case study →New site engineered to be found from launchFirst Client In 19 DaysNew site built to be found from day oneView case study →Military law firm tracking lead quality as a dedicated KPI47 Qualified Leads A MonthMilitary law firm — lead quality tracked as its own KPIView case study →Criminal defense firm able to see each channel’s share of leads30% Of Qualified Leads From AdsCriminal defense firm — each channel’s share made visibleView case study →400% More New Clients400% More New ClientsBusiness law firm — plus 116.8% more SEO trafficView case study →Retail brand earning a thousand monthly visits from search1,000+ Monthly Visits From GoogleMulti-location retail brand — organic, not paidView case study →

FAQs

WordPress leaves the most room for advanced work, Shopify is built around catalogues, and Wix and Squarespace hold up until you need scale. In practice the setup matters far more than the logo — we have taken sites on all four into the top three. See our Shopify SEO work for one example.

Almost never. In most cases we improve what you already run — site structure, the pages people land on, load speed and tracking — and if the platform genuinely is the ceiling, we show you the numbers before recommending a rebuild.

Not if redirects, URL structure, metadata and indexation are mapped before launch rather than after. That is the part most migrations skip, and it is the part that costs traffic.

That is the whole point of the tracking work. Between Google Tag Manager, GA4 configuration and a reporting dashboard, every form, call and booking is attributed to the channel that produced it.

With a look at what you already have. Digital marketing consulting maps your business model, your growth goals and the channels you rely on, then we recommend a setup that supports them — not the other way round.

  • Not Sure Where Your Setup Is Losing You Money?

    We’ll look at the site you already run, the tracking behind it and what it is costing you in missed inquiries — then tell you what to fix first.

    Free 15 Minute Consultation

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